AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Feeder-Calf Marketing Guide

A resource center by the Angus Beef Bulletin

More return on your investment — that’s the goal of this annual resource. Find insights for raising quality calves, leveraging Angus programs and services, and navigating today’s feeder-calf market. Directories help you connect to seedstock providers, feedlots, auction markets, and the products and services you need.

Article

Celebrate the Present; Prepare for the Future

Take time to celebrate the current cattle market. Historically strong demand, tight supplies and near-record profitability have combined to create what promises to be one of the longest-lasting periods of prosperity that we have ever experienced in the cattle business. Use the prosperity to prepare for leaner times, which will come.

Article

National Beef, USPB Reflect on Genetic Premiums

The American Angus Association, National Beef Packing Co., IMI Global and U.S. Premium Beef review successes and challenges with first-of-their-kind grid premiums based on genetic merit data.

Article

Stockyards Savvy

Even in today’s marketplace, with a bit of tweaking, the prices you get for your calves can be even higher. Here are nine ways to increase your paycheck.

Podcast

Market Update with Troy Marshall | Q2 2025

Troy Marshall and Lynsey McAnally chat about current trends in the cattle market, the importance of health and genetics when marketing feeder-calves, the current market for bred females and pairs, recent and upcoming video sales and where the cattle cycle seems to be heading.

H Red meat yield, or the percentage of saleable beef from a carcass, has taken the main stage in an era of record-low cattle numbers and longer feedyard stays for feeder cattle.

Article

All About The Fat

A look at red meat yield, increased days on feed and quality-beef production.

Looking for a connection? Check out these directory resources.

Feedlot Finder

Auction Central

May 06, 2026

Market Update and Options

Update on the cattle market, where to begin when looking to market your cattle and how your Angus genetics can pay off on sale day.

May 06, 2026

The Link

Sale day isn’t the finish line; it’s just the scoreboard. The real work that determines buyer interest and price happens long before — in your genetics, your management, your documentation, and how you choose to position your cattle.

AI illustration depicting three skinny black cows on pasture affected by drought

May 06, 2026

Drought Threatens the Herd Rebuild

While cow culling is down and the beef replacement heifer inventory is up slightly, widespread drought threatens herd rebuilding efforts.

April 16, 2026

Market Update | Spring 2026

Shauna Hermel visited with Trent Stewart, auctioneer and sales representative with Superior Livestock, and Troy Marshall, director of commercial industry relations for the American Angus Association, about the state of the cattle market, where to begin when looking to market your cattle and how your Angus genetics can pay off on sale day.

Listen now

March 18, 2026

Market Closeout

The cow-calf industry’s biggest opportunity isn’t genetics; it’s marketing.

March 04, 2026

Sorting Gate

AngusLink can now integrate GeneMax® Advantage™ scores into its Beef, Feedlot, Grid and Maternal score calculations, creating a powerful connection that delivers greater value and precision for the beef industry.