Marketing
Demand, verification programs, pricing, risk management and more.
USDA Promotes New, Voluntary ‘Product of USA’ Label
New guidance supports transparency, consumer trust and American ranchers.
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Challenges to Beef Packing Infrastructure
Recent beef packing facility closures highlight the effect low cattle inventories might have on cattle producers.
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Market Closeout
The cow-calf industry’s biggest opportunity isn’t genetics; it’s marketing.
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The Consumer and the Cow
Success requires balancing consumer demand with a cow that can produce a quality product despite the environment in which she performs.
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Consumers Want Beef, but They’re Asking More Questions
Beef demand remains strong, but consumers expect great eating quality, convenient buying options, clear nutritional value and reassurance about animal care.
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In the Cattle Markets
Last fall highlighted the cost of price risk, and 2026 could be no different.
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The Link
Enrollment in the AngusLink program can begin as soon as the first calf hits the ground. The Commercial Programs team at the American Angus Association is here to guide you through every step.
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RFK Takes Center Stage at CattleCon
HHS Secretary Robert Kennedy Jr. addresses cattlemen about the importance of beef in transforming the health of Americans.
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