For generations, you've powered your cow herd with diverse genetics, consumer demand, market premiums and data-driven information.
YOU'VE BUILT THE ANGUS ADVANTAGE.
Diverse genetics
Angus has powered the U.S. cow herd's genetic progress for generations. The diversity of the Angus breed means there are Angus genetics for everyone and every production environment, and with the largest membership of any breed organization, you keep beef in business.
Market Demand
Angus cattle are in demand. when you pick up an auction market report, it's clear: Angus cattle bring more money at every point along the production chain. Marketability isn't something going out of style, and with our eyes on what's ahead, neither is Angus.
Cattle buyers are willing to invest in Angus-sired feeder calves because they know they’ll perform.
According to the Meat Animal Research Center’s Across-Breed EPD Adjustments, Angus cattle have the second lowest birthweight of all major beef breeds, but the highest yearling weight. The breed’s average marbling score and carcass weight EPDs also top the chart.
When Angus cattle are on the feedyard show list, packer buyers pay attention. They know that cattle sired by Angus genetics are more likely to grade on the rail and qualify for premium programs like the Certified Angus Beef® brand. Each year, packers pay millions of dollars in grid premiums for carcasses that earn the CAB stamp by meeting all 10 of the quality-based specifications.
Data driven information
With the world's largest single beef breed database, you have dozens of dependable and profit-minded tools at your fingertips. Paired with the latest Angus news and communication tools, Association members are equipped to make the best decisions for your herds.
Tools
In addition to the 24 individual expected progeny differences (EPDs) available to select for production, maternal, management and carcass traits, there are Dollar-Value ($Value) indexes to help simplify the process. Everything from maternal weaned calf value ($M) to a beef value ($B) terminal index and a combined value ($C) number help breeders with a specific objective move several traits simultaneously.
Learn more about genetic tools
Education
We make learning fun and easy. We have never-have-to-leave-your-office educational options, such as monthly webinars and fact sheets, and there are in-person activities, such as Angus Convention and Beef Leaders Institute. As cattlemen ask us questions, we develop resources to provide the answers.
Service
Sometimes you don’t have the same question as everybody else. Sometimes you just want to talk to a human. We can help! In fact, we have an industry-leading customer service team whose whole mission is to help solve your challenges. Last year alone, they fielded 80,000 member calls ranging from registration and submission questions to member benefits and Association programs.
Contact the customer service team
Stories
Staying up to date in the breed and the beef industry is easy when you subscribe to our well-known and time-tested publications or e-news. From our flagship publication, the Angus Journal, to the commercial cattlemen's Angus connection, the Angus Beef Bulletin, there’s an information source to fit your information appetite. Regular social media updates and podcasts give those stories wings and give you another way to connect.
Consumer Advantage
It all starts with consumer demand. since 1978, the Certified Angus Beef® brand has created pull-through demand for cattlemen like you using Angus genetics. As breeders, you've responded and helped to deliver the best beef-eating experiences.
Unlock the Power of Angus
Don't gamble on unproven genetics. There are a lot of Angus bulls on the market, but not all are backed by the power of 84 million datapoints and a registration paper. Invest wisely in a registered Angus bull.
THE POWER OF angus
When you buy a registered Angus bull, you’ll unlock your herd potential.
The Power of Data
The American Angus Association's genetic evaluation is based on the most extensive single breed database in the world. With more than 84 million datapoints, the EPDs and indexes on a REGISTERED Angus allow you to make your buying and breeding decisions with unmatched confidence.
The Power of Pedigree
The American Angus Association's registry keeps documented pedigrees on all REGISTERED Angus. Being confident in the ancestry and genetic composition of your herd bull enables the most informed buying decisions possible.
The Power of Programs
Only calves out of REGISTERED Angus bulls are eligible for programs like AngusLink which paid an average premium of $20.92 in 2025.
