We are your Angus family.
The American Angus Association is more than just a membership organization. We are independent cattlemen and women who will collectively lead the beef industry into the future.
We have over 140 years of rich history and heritage, but we’re not willing to rest just yet.
Together, we are improving the Angus breed and therefore, the profitability of the commercial cattlemen who trust us with their livelihoods.
Long range objectives
Drive Breed Improvement
It is critical that with each new generation of Angus cattle, we improve the traits that really matter to cattlemen: maternal, reproduction, growth, carcass, efficiency, structure and more. To do so, it’s important to prioritize data collection with leading research and then develop useful and functional tools for members and their customers.
Enhance Membership Experience and Success
Ultimately, it’s about the members. Your success is the reason the Association exists. By delivering world-class service and support, creating leadership development opportunities and driving value in Angus genetics, we can help you achieve your goals.
Foster Profitability of Commercial Producers
If you’re a commercial cattleman using Angus genetics, you’ve unlocked a wealth of programs that will boost your profit potential. From tools to help you select the best genetics to feeder-calf marketing programs earning premiums for genetic merit, we hope you’ll find long-term success with Angus and our members.
Serve as a Trusted Industry Resource
Success and prominence across all segments of the beef industry positions Angus with a significant leadership responsibility. Through innovative research, sound and extensive data, and committed, bright people — knowledgeable in every link of the beef supply chain — we strive to be the ones you confidently reach out to first as a resource.
Grow Consumer Trust and Loyalty
Consumer demand for the Certified Angus Beef® brand is incredibly high, but we don’t take that for granted. With over 15,000 licensed food service and retail partners, we are committed to delivering consistent quality that never disappoints while assuring consumers that the farmers and ranchers raising beef are incredible stewards of the animals and land in their care.
View the full PDF2023 ANNUAL REPORT
In this report, we pay homage to our heritage, take time to reflect on the significance of Angus bulls in America and celebrate the innovations allowing us to look forward to a solid future for The Business Breed.