AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Commercial Cattlemen

Your profitability matters.

Be a confident decision-maker, using easy-to-access tools backed with industry-leading expertise.

Increase profitability

Take the guesswork out of breeding decisions, and test with GeneMax® Advantage™. It helps you avoid costly mistakes when used as part of an integrated genetic game plan for selection, mating and bull-buying decisions.

Discover GeneMax Advantage
Capture added value

Validate your calves are sired by registered Angus bulls with AngusVerified℠ and describe their potential with the Genetic Merit Scorecard℠ to make them stand apart from other black-hided cattle on sale day.

Explore AngusLink
Leverage the brand

Look for the Targeting the Brand™ logo to identify cattle that meet the Certified Angus Beef® brand’s baseline genetic recommendations.

Learn more about Targeting the Brand

Invest wisely

Powered by Angus, Ready to Perform

There are a lot of Angus bulls on the market, but not all are backed by the power of 80 million datapoints and a registration paper. Learn about all the benefits of a registered Angus bull and your path to profitably. 

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$36M

premiums paid to AngusLink℠ producers since 2019 

100

minimum Beef Score on the Genetic Merit Scorecard℠ needed to earn a $5 grid premium with U.S. Premium Beef, LLC

No cost

to you for the Angus Beef Bulletin as a commercial cattleman receiving the transfer of a registered Angus bull

22,000+

Association members makes us the nation’s largest beef breed organization

speaking from experience

Your Custom Commercial Toolbox 

The right tool for the job makes all the difference. These tools and resources are backed with expertise, so tough decisions don’t have to be risky, and you can get back to what you do best: raising your cattle.

EPDs and $Value explained

Reading EPDs and $Values doesn’t have to be hard. Review the basics or use this page as a reference when making selection decisions.

View trait definitions
Interpreting registration certificates

Break down the parts and pieces of a registration certificate and what they mean for your herd.

View an example
Unlock genetic potential

Make the GeneMax® Advantage™ your advantage. This genomic test is for use in commercial Angus replacement females to help you make better-informed selection, mating and marketing decisions.

Learn more about genomic tests
Bull-Buying strategies

For the most part, herd improvement comes from the sires chosen to produce each calf crop. Buy bulls that help you reach your goals. 

View considerations
Verify your investment

Success on sale day is critical to your profitability. You’ve invested in top registered Angus genetics, now claim your competitive edge with AngusLink℠ programs.

Claim your competitive edge
Meet your regional manager

Regional managers with the Association serve producers like you too! They’re your local liaisons for marketing, management and breeding questions and can help you access related resources.

Find yours

Sale Books

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Angus at Work

A podcast for the profit-minded commercial cattleman.

Angus Beef Bulletin - October 2024

Current Angus Beef Bulletin

Articles to help you make the most of your investment in Angus genetics.

Feeder Calf Marketing Guide

This annual issue helps cattlemen using registered Angus genetics profit in the quality beef supply chain.

View the latest issue
CAB Insider

The CAB Insider shares cattle market updates with a look at the beef-product side, focus on the Certified Angus Beef brand and research on carcass quality.

Get the inside scoop
Connect with AngusLink℠

View feeder cattle for sale, and stay updated on AngusLink’s marketing news.

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Angus Beef Bulletin EXTRA

A twice monthly email publication, chock full of information to help make you more profitable.

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Benchmark your progress

Elevate your cattle’s place in the market and help advance your herd’s genetics using the Genetic Merit Scorecard℠.