Genetics
Selection, genomics, the latest tools and more.
The Link
Sale day isn’t the finish line; it’s just the scoreboard. The real work that determines buyer interest and price happens long before — in your genetics, your management, your documentation, and how you choose to position your cattle.
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A Packer’s Perspective on Carcass Size
Glen Dolezal shares perspective on how packers and brands have adjusted to accommodate larger carcass size.
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Finding the Right Bull with Angus.org
In part one of a two-part series focused on Angus.org and the updated Angus app, we welcome you to listen in as we visit with Rachel Hunter about some of the web-based tools — including searchable sale books with the option to export data or set up watchlists — available to commercial cattlemen.
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Cattle Feeders’ Perspective on Our Beef Industry
COVID taught us we could feed cattle longer, yet days on feed don’t equate to more marbling unless you have the right genetics.
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Market Update | Spring 2026
Shauna Hermel visited with Trent Stewart, auctioneer and sales representative with Superior Livestock, and Troy Marshall, director of commercial industry relations for the American Angus Association, about the state of the cattle market, where to begin when looking to market your cattle and how your Angus genetics can pay off on sale day.
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Study Reveals How Bull Buyers Use Key Genetic Information
Eye-tracking research sheds light on decision-making at bull sales.
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Market Closeout
The cow-calf industry’s biggest opportunity isn’t genetics; it’s marketing.
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