Genetics

AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Finding the Right Bull with Angus.org

April 30, 2026 By Lynsey McAnally

In part one of a two-part series focused on Angus.org and the updated Angus app, we welcome you to listen in as we visit with Rachel Hunter about some of the web-based tools — including searchable sale books with the option to export data or set up watchlists — available to commercial cattlemen.

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Cattle Feeders’ Perspective on Our Beef Industry

April 22, 2026 By Heather Smith Thomas

COVID taught us we could feed cattle longer, yet days on feed don’t equate to more marbling unless you have the right genetics.

Market Update | Spring 2026

April 16, 2026 By Lynsey McAnally

Shauna Hermel visited with Trent Stewart, auctioneer and sales representative with Superior Livestock, and Troy Marshall, director of commercial industry relations for the American Angus Association, about the state of the cattle market, where to begin when looking to market your cattle and how your Angus genetics can pay off on sale day.

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Study Reveals How Bull Buyers Use Key Genetic Information

March 18, 2026

Eye-tracking research sheds light on decision-making at bull sales.

Market Closeout

March 18, 2026 By Troy Marshall

The cow-calf industry’s biggest opportunity isn’t genetics; it’s marketing.

(Credit: SDSU College of Agriculture, Food and Environmental Sciences)

Health Considerations for Beef Heifers Transitioning to the Breeding Herd

March 18, 2026

Start your heifers’ health program before they are selected as replacements to give them the best chance of staying in the herd.

Five Tips To Find a Bull

March 16, 2026 By Heather Lassen

Online sale books help you save time while finding your next herd sire.

Sorting Gate

March 04, 2026 By Rafael Medeiros

AngusLink can now integrate GeneMax® Advantage™ scores into its Beef, Feedlot, Grid and Maternal score calculations, creating a powerful connection that delivers greater value and precision for the beef industry.