AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

bulls

Study Reveals How Bull Buyers Use Key Genetic Information

Eye-tracking research sheds light on decision-making at bull sales.

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Market Closeout - Troy M

Market Closeout

The cow-calf industry’s biggest opportunity isn’t genetics; it’s marketing.

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(Credit: SDSU College of Agriculture, Food and Environmental Sciences)

Health Considerations for Beef Heifers Transitioning to the Breeding Herd

Start your heifers’ health program before they are selected as replacements to give them the best chance of staying in the herd.

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bull

Five Tips To Find a Bull

Online sale books help you save time while finding your next herd sire.

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Rafael Medeiros, Angus Genetics Inc.

Sorting Gate

AngusLink can now integrate GeneMax® Advantage™ scores into its Beef, Feedlot, Grid and Maternal score calculations, creating a powerful connection that delivers greater value and precision for the beef industry.

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In the cattle markets

In the Cattle Markets

Last fall highlighted the cost of price risk, and 2026 could be no different.

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Troy Marshall

Navigating the Market

Industry experts team up with cattlemen to discuss how genetics, management and marketing decisions drive profitability.

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Brandon and Emily Richard, Spencer Smith, and Troy Marshall participated in a panel discussion during the Commercial Pathways Angus University session at the 2025 Angus Convention.

Finding the Path to Marketing Success

Commercial pathways for Angus feeder calves the focus of Angus University sessions at Angus Convention.

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In the cattle markets

In the Cattle Markets

January ‘Cattle on Feed’ report shows fewer heifers on feed, but fewer steers, too, says Texas A&M’s David Anderson.

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