When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. That’s why customer-focused feeders and cow-calf producers should plan to attend Feeding Quality Forum in Rochester, Minn., Aug. 14-15, 2025.

Attendance at the annual forum grows each year as more cattlemen learn the value of spending two half-days absorbing timely information for producing premium beef. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable — from feeders and cow-calf operators to allied industry and university researchers.

Register for half-price ($125) through June at FeedingQualityForum.com. Registration costs $250 from July 1 to July 21. Students can register for $50 until July 21.

First on the agenda is the pre-event packing plant tour at Upper Iowa Beef. Space is limited to 30 attendees for the tour, and the cost is an additional $50.

Kicking off on the main stage, returning speaker Dan Basse, AgResource Co., will review domestic and global ag markets. The afternoon is followed by Prime discussions detailing the growing demand for high-quality beef within retail and foodservice, followed by opportunities for producers.

Celebrate the 2025 Industry Achievement Award winner, Gary Smith, Texas A&M University professor emeritus, during the reception and dinner featuring the Certified Angus Beef^® (CAB^®) brand. The evening discussion will be a Ted Talk-style conversation between CAB President John Stika and Smith, where they’ll dive into his decades of research and how he witnessed the beef industry evolve throughout his career.