Publication
Content Type
Topic
/angus-media/angus-beef-bulletin/topics/marketing
Angus Beef Bulletin Marketing topic page providing access to stories on demand, verification programs, pricing, risk management and more.
/news/marketing
The latest marketing news in The Business Breed.
/angus-media/angus-beef-bulletin/abb-extra/2024/11/mkt_market-closeout
Cattle industry and political system have similarities. The marketplace will reward you for successfully delivering on your promises.
/angus-media/angus-beef-bulletin
Welcome to the Angus Beef Bulletin, the commercial cattleman’s Angus connection. Find the information you need to make the most of your investment in Angus genetics. The Angus Beef Bulletin provides news and information on health, genetics, nutrition, marketing and management through a variety of media, including the Angus Beef Bulletin magazine, the Angus Beef Bulletin EXTRA electronic newsletter and the Angus At Work podcast.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q3/interest-rate-trends
Don Close, with Terrain explains the mission of their company, what influences interest rates and where those rates are potentially trending in the near future.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q1/opportunities-challenges-in-the-current-cattle-cycle
Certified Angus Beef’s Paul Dykstra discusses current market trends and what producers might expect in the coming year.
/angus-media/angus-beef-bulletin/abb-extra/2024/01/mk_in-the-cattle-markets
Cull cow and beef prices bounce higher.
/angus-media/angus-beef-bulletin/abb-articles/2025/03/market-closeout
In “Market Closeout” this month, author Troy Marshall discusses how the No. 1 hurdle we face is not accepting the role of marketing, but rather overcoming tradition.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q4/final-market-update-for-2024
Troy Marshall discusses current trends in the cattle market and how Angus feeder-calf sales in several states got their starts, as well as providing an update on recent feeder-calf sales hosted in December and where we see the cattle markets heading in 2025.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q1/the-cattle-market-landscape
While the cattle industry has weathered its fair share of market ups and downs, this current point in the cattle cycle is treating producers selling cattle pretty well. On today’s episode Editor Shauna Hermel sat down with Rabobank Senior Beef Analyst Lance Zimmerman to discuss the current market, what to expect in the near future, what expansion might look like and much more!
/angus-media/angus-beef-bulletin/abb-articles/2024/06/common-ground
In this month’s “Common Ground,” author Mark McCully shares the difference between selling calves and marketing them.
/angus-media/angus-beef-bulletin/abb-articles/2024/09/thelink
Author Troy Marshall explores how to put the right cattle with the right information in front of the right people at the right time.
/angus-media/angus-beef-bulletin/abb-articles/2024/09/ac-preview
The American Angus Association invites commercial cattlemen to attend the Angus Convention in Fort Worth, Texas, Nov. 1-4.
/angus-media/angus-beef-bulletin/our-media/feeder-calf-marketing-guide/auction-central
A directory to auction market services, by state.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q4/insight-from-the-packer
On this episode of “Angus At Work” Chad Barker of National Beef joins host Miranda Reiman to discuss what cattle buyers are looking for, branded beef programs, increasingly heavy cattle going to market and more.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/fp_association-perspective
What a summer video run! All major video companies saw record prices in all classes of cattle selling. When the June sales wrapped up, there were some producers thinking they should have taken the chance to market their calves because they felt the markets couldn’t get that much higher.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q2/avoiding-risks-with-relationships
On this episode of “Angus at Work,” Angus Beef Bulletin Editor Shauna Hermel visits with Dave Weaber of Terrain about creating value for producers in the beef industry, building strong relationships with consumers, how to manage risk by building your own team of experts, what Terrain hopes to provide to animal agriculture and more!
/angus-media/angus-beef-bulletin/abb-articles/2024/09/marketcloseout
In this “Market Closeout,” Troy Marshall reviews prices received at some of the early July video sales that tend to be a bellwether for what’s to come this fall.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_in-the-cattle-markets
The Livestock Marketing Information Center offers an assessment of the January USDA Cattle on Feed report.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q2/market-update---spring-summer-2025
Troy Marshall and Lynsey McAnally chat about current trends in the cattle market, the importance of health and genetics when marketing feeder-calves, the current market for bred females and pairs, recent and upcoming video sales and where the cattle cycle seems to be heading.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q3/reimaging-red-meat-yield
The current red meat yield equation was rolled out in 1962. Cattle have changed, but calculations to compensate producers haven’t. At Feeding Quality Forum, Dale Woerner of shared technology to calculate a more accurate assessment of red meat yield.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q3/the-influential-10-percent
Take a listen as Paul Dykstra with Certified Angus Beef chats with Miranda Reiman about recent data revealing an opportunity to access brand premiums. Of visually eligible cattle that fell short of carcass brand specifications, 10% were within 30 degrees of the lowest marbling score eligible for the Certified Angus Beef® brand.
/angus-media/angus-beef-bulletin/our-media/industry-insights
Angus Media, CattleFax collaborate to conduct two industrywide surveys to provide unbiased look at feedlot and cow-calf segments, assess sentiment toward Angus genetics.
/angus-media/angus-beef-bulletin/our-media/feeder-calf-marketing-guide
The Feeder-Calf Marketing Guide is a resource to help cattlemen using registered-Angus genetics profit in the quality-beef supply chain. Articles provide insight for raising quality calves, leveraging Angus programs and services and navigating today’s feeder-calf market. Directories help connect to seedstock providers, feedlots, auction markets, and the products and services needed to produce quality calves.
/angus-media/angus-beef-bulletin/abb-articles/2025/09/common-ground
We are committed to providing innovative support through programs, services and demand creation.
/angus-media/angus-beef-bulletin/abb-articles/2025/01/black-bottom-line
Keeping a positive bottom line through the ups and downs of the market can be challenging. Here are tips from a cycle survivor.
/angus-media/angus-beef-bulletin/abb-extra/2024/06/mk_in-the-cattle-markets
Cattle market sees rising cutout values and fewer cattle on feed.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q1/a-sale-barn-perspective
To kick off Season 4, host Lynsey McAnally visits with two individuals very familiar with cattle markets and customer service. Jeff Slatten, owner of Beaver County Stockyards, shares his insight on current cattle markets, what is going well when it comes to cattle marketing, what producers can do to capitalize on the value of their cattle and how the staff at Beaver County keep their buyers and sellers coming back for more each week. Layne Conkle, voice of the Beaver County Stockyard market report, shares more about how marketing cattle has changed the last several years.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_in-the-cattle-markets-for-december-2023
Beef price action before Christmas.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q1/what-does-the-future-hold-for-beef
In today’s episode of Angus At Work, host Shauna Hermel visits with Dave Weaber of Terrain Ag about the market outlook for the next three to four years, competing meats, consumer demand and more.
/angus-media/angus-beef-bulletin/abb-articles/2025/01/common-ground
In this episode of “Common Ground,” Mark McCully shares how the Angus breed has emerged as a unifying force during the past three decades, bringing much-needed consistency and reliability to a previously disjointed system.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q2/strengthening-livestock-marketing
On this episode of Angus At Work Mike VanMaanen, 2024-25 president of LMA, joins Angus Beef Bulletin Editor Shauna Hermel to discuss the who, what, when and where of his organization and how LMA is working to create an even stronger market for cattlemen across the nation.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q3/video-sale-and-market-breakdown
Troy Marshall with the American Angus Association discusses video sales, the AngusLink program and Genetic Merit Scorecard, where the national cow herd sits regarding expansion and much more.
/angus-media/angus-beef-bulletin/abb-extra/2024/06/mk_the-link
Momentum may be hard to define, but there is no doubt the Angus breed is seeing it.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/the-link
In this “The Link” column, Troy Marshall, director of commercial industry relations for the American Angus Association, shares the momentum AngusLink is gaining.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/mk_in-the-cattle-markets
.Livestock Risk Protection program trends and future.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2022/q4/how-bull-selection-affects-your-feeder-calf-prices
We are heading into bull sale season, so today’s episode is geared to give you some bull selection criteria — but with the perspective of the end product. Miranda Reiman caught up with Brian Bertelsen, vice president of field operations at U.S. Premium Beef, at the Feeding Quality Forum. He gave some great insight into ways to make the most money off your feeder cattle, and how your bull selection plays into that.
/angus-media/angus-beef-bulletin/abb-extra/2025/08/mkt_in-the-cattle-markets
Analyzing the July 25 “Cattle” and “Cattle on Feed” reports, there is nothing to suggest major contraction and nothing to suggest expansion, says SDSU specialist.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q3/filling-a-beef-packing-void
As grant funding for processing facilities became available on the heals of COVID, Chance Combs saw an opportunity to bring beef processing a little closer to home. In this episode of “Angus At Work” Host Lynsey McAnally visits with Combs about Whiskey Creek Processing, opportunities for producers, challenges for small processors, and more.
/angus-media/angus-beef-bulletin/abb-articles/2025/04/from-the-editor
What are your females worth, asks Editor Shauna Hermel in this edition of “Angus Stakes.” With cattle prices up, corn prices reasonable and tools to document genetic value, this might be the year to pencil out what those heifers will be worth as bred heifers next year.
/angus-media/angus-beef-bulletin/abb-extra/2024/01/mk_the-link
2024 should be a year to remember.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q3/market-update-with-paul-dykstra
In this episode of “Angus at Work,” Paul Dykstra shares insights on his role at Certified Angus Beef, premiums associated with CAB programs, where the opportunities are to increase CAB acceptance and how relationships are critical to the continued overall success of the beef industry.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2025/q4/from-birth-to-final-bid-with-chris-jolly
On this episode of Angus at Work, veterinarian Chris Jolly joins us to discuss what happens when you drop cattle off at the sale barn, how you can better prepare your animals to withstand stress from birth forward, steps you can take to minimize risk when introducing new livestock to your operation and much more.
/angus-media/angus-journal/2024/10/futures-market-volatility
Understand index information to better know your profit potential.
/angus-media/angus-journal/2024/08/record-high-cattle-prices-supported-by-declining-supplies-and-good-demand
An update on the cattle market.
/angus-media/angus-beef-bulletin/abb-extra/2025/02/mkt_market-closeout
With value differences between pens of cattle routinely exceeding $600, a low-cost, highly fertile cow herd is not the guarantee of success it once was.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_ohio-auctioneer-awarded-top-honors-at-world-livestock-auctioneer-championship-qualifier
Nine others punch their ticket to the semifinals.
/angus-media/angus-beef-bulletin/abb-extra/2025/02/fp_news-and-notes
News from around the country, including USDA-NASS inventory statistics, scholarship opportunities, upcoming educational meetings, approval for the Beef Cattle Research Center at K-State, new resources available to Texas ranchers and a grant available for those interested in solar grazing.
/angus-media/angus-beef-bulletin/abb-extra/2025/01/mkt_branding-excellence---red-raider-meats
Meat market provides training opportunity for students, including winners of the 2025 Cattlemen’s Congress Collegiate Livestock Judging Contest.
