AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

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Save the Date: Sunday, November 3, 2024

Join us at Angus Convention in Fort Worth, Texas where our team will help you think about marketing from a new perspective – offering strategies to turn minor adjustments into major gains.

A Refresh: Evolve Your Brand

In a world driven by technology and change, it pays to keep your brand relevant. Keep the solid reputation, ditch the dated materials. Learn how tweaks to your marketing—everything from small refreshes to a full redesign—can keep you competitive.

P2P: Your Portal to Success

Explore Angus Media’s Pasture to Publish portal to elevate your sale day prep. From sale books to online events and even private treaty offerings, P2P gives you specialized tools customize your sale book, view your analytics, get live EPDs on your materials and push people to your offerings. Leave this session feeling empowered to harness this unique-to-Angus option.

Video: Your “Get to Know You” Tool

Show your customers what your cattle operation is all about. Unlock the creative process behind video marketing and how to make your story standout. You’ll learn everything from how to prepare for a professional video shoot to the best ways to get eyeballs on that video when it’s complete.

AMMS is held in conjunction with Angus Convention. To register and learn more follow the link below.

2024 Angus Convention

Raising the best cattle and then just hoping people will find out about them is like cutting hay and never bailing it. We know there’s so much to sort through in the ever-changing world of marketing, so we’ve rounded up our experts to give you a crash course.

Know Thy Customer

Megan Silveira, associate editor with the Angus Journal, shares research results of the Angus Journal market research – letting you know where cattlemen are getting their information and what they’re doing as a result.

Match Your Cattle Marketing to Your Goal

There’s service for every Angus producer at every price point, says Hannah Frobose, Angus Media senior digital marketing specialist. During the AMMS, we launched our upgraded Sale Day Calculator, a handy tool to help you start to put together a customized plan. Click "Sellers" then "Pathway to Sale Day" found on the red bar at the top of your screen to utilize this tool.
live recording of The Angus Conversation: An Angus Journal podcast

Podcast

Sale Day Prep Starts Now

Long, Harsh talk marketing strategies and to-do lists on The Angus Conversation.

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Article

Make Your Marketing Dollars Count

How to develop an integrated marketing plan that works.