Marketing

AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Reimaging Red Meat Yield

August 06, 2025 By Lynsey McAnally

While marbling works to indicate eating quality, yield grade is a poor indicator of red meat yield. Texas Tech researchers are determined to find a better way to calculate this important metric.

A Deeper Dive

August 02, 2025 By Lynsey McAnally

Here are three "Angus at Work" episodes focused on feeder-cattle and cattle markets.

National Beef, USPB Reflect on Genetic Premiums

August 02, 2025 By Sarah Moyer

The American Angus Association, National Beef Packing Co., IMI Global and U.S. Premium Beef review successes and challenges with first-of-their-kind grid premiums based on genetic merit data.

Celebrate the Present; Prepare for the Future

July 31, 2025 By Troy Marshall

Take time to celebrate the current cattle market. Historically strong demand, tight supplies and near-record profitability have combined to create what promises to be one of the longest-lasting periods of prosperity that we have ever experienced in the cattle business. Use the prosperity to prepare for leaner times, which will come.

Are Record Cattle Prices Giving You Some Spending Money?

July 31, 2025 By Troy Smith

Now could be time to invest ... but in what?

“The market is at an all-time high. We’ve sold probably 1,500 head for over $3,000 apiece at our barn,” says Jeff Slatten, owner of Beaver County Stockyards in Beaver, Okla.

A Candid Conversation

July 31, 2025 By Lynsey McAnally

Building a strong relationship with your local auction barn can bolster existing marketing plans.

Common Ground

July 31, 2025 By Mark McCully

We are committed to providing innovative support through programs, services and demand creation.

Precision livestock management has made it easier for Karl Fox to be able to track bunk management, as well as feed contemporary groups. Not only does this allow him to start sorting similar cattle, but this allows better health management.

It’s Not What We Know, But Who We Know

July 31, 2025

Relationships are all-important to farmer-feeders.

Beef arranged on a tray in a cooler with a person's hands.

Filling a Beef Packing Void with Whiskey Creek Processing

July 30, 2025 By Lynsey McAnally

As grant funding for processing facilities became available on the heals of COVID, Chance Combs saw an opportunity to bring beef processing a little closer to home. In this episode of “Angus At Work” Host Lynsey McAnally visits with Combs about Whiskey Creek Processing, opportunities for producers, challenges for small processors, and more.

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