AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

News & Notes

News pertinent to farmers and ranchers using Angus genetics.

By Shauna Hermel, Angus Beef Bulletin Editor

September 8, 2026

News & Notes

Topics included in this month’s “News & Notes” include

Tolbert to lead commercial relations and producer education

The American Angus Association has promoted Alex Tolbert, regional manager for Kentucky, Ohio and Tennessee, to director of commercial relations and producer education.

For the past 12 years, Tolbert has served Association members and commercial cattlemen with a deep passion for the Angus breed and a commitment to producer success. In his new role, he will lead efforts to advance programs that improve profitability for users of registered Angus genetics, strengthen commercial industry relationships and expand producer education.

As a regional manager, Tolbert championed educational efforts surrounding AngusLink® and GeneMax® AdvantageTM and worked to connect both commercial and seedstock producers with tools designed to add value across the beef supply chain. His efforts helped drive significant growth in GeneMax testing throughout the region, with testing doubling year over year for two consecutive years.

“I once heard, ‘The seedstock industry exists as a business to meet the needs of the commercial cattleman,’” Tolbert says. “That idea has shaped the way I approach my work at the Association. Whether serving as a regional manager or in this new role, my goal remains the same: to serve Angus breeders and commercial cattlemen while strengthening the value Angus genetics bring to the beef industry.”

Tolbert is a product of the Angus breed, having grown up on an operation in Jackson County, Ga. As a member of the National Junior Angus Association (NJAA), he served on the National Junior Angus Board. Following graduation from Oklahoma State University, Tolbert worked for the USDA Agricultural Marketing Service Livestock and Grain Market News Service and eventually managed the Federal/State program in Kentucky and Tennessee. Throughout his tenure with the Association, Tolbert has expanded outreach across his region by strengthening industry partnerships, serving as a trusted resource for cattle producers and organizing educational opportunities.

“Alex brings a unique combination of commercial industry perspective, practical experience and passion for the Angus breed to the position,” says Casey Jentz, COO of the American Angus Association. “His ability to build relationships and connect producers with solutions that improve profitability makes him exceptionally well-suited to lead our commercial relations and producer education efforts.”

Tolbert will transition into the role Sept. 14. He will continue supporting previously scheduled sales and events within Region 3 during the transition period. The Association is actively recruiting a regional manager to serve Kentucky, Ohio and Tennessee. Interested applicants can learn more and apply at angus.org/careers.

Delegates elected by peers to 143rd Convention of Delegates

2026 Angus ConventionDelegates and alternates have been elected to the 143rd American Angus Association Convention of Delegates, to be convened Monday, Nov. 16, in Louisville, Ky., as part of the 2026 Angus Convention. Angus breeders were elected by fellow members in their state or district to serve as voting representatives at the annual meeting. Representing the United States and Canada, the delegates will participate in the annual business meeting, which includes the election of officers and five directors to the Association Board of Directors.

Delegate candidates were nominated this spring through a process outlined in the Breeder’s Reference Guide. Following the close of nominations, ballots were prepared and sent to eligible voting members in each voting district (state or Canada). 2,225 ballots were received, with 2,169 eligible to be counted. Through the process, 301 delegates and 247 alternates were elected from 44 states, Canada and Washington D.C.

A complete list of delegates and alternates to the 143rd Convention of Delegates is available online. Delegates and alternates were notified by email.

This year’s Convention of Delegates and Angus Convention will be convened in conjunction with Angus events at the North American International Livestock Exposition (NAILE). Association members are invited to attend the convention Nov. 13-16, for the meeting, educational sessions and opportunities to connect with fellow producers. Registration and event details are available at AngusConvention.com. Producers can take advantage of early-bird pricing through Sept. 10.

Participation doubles in Data Driven Herd program’s second year

The Data Driven Herd program is the result of breeders, Board members and staff seeking to recognize Association members committed to collecting and submitting data on multiple traits to AHIR® (Angus Herd Improvement Records) to help better characterize phenotypes in both their herd and the Angus breed. In August, 299 herds were recognized as 2026 Gold, Silver and Bronze level Data Driven Herds. This is more than double the number of herds who met the requirements in the program’s inaugural year.

“We have had tremendous uptake in the program over the last year,” says Esther Tarpoff, director of the Association’s Performance Programs. “The data collected by our members is a key part of ensuring our database continues to characterize the breed. Not only are these herds contributing data, but they are doing so in sets, which makes that data even more powerful.”

Tarpoff explains that having sets of data from a herd allows them to gather greater insights from the data as they look at validating current tools and, in the future, build new ones. She says the contribution benefits all users of registered Angus genetics who take advantage of the Association’s suite of selection tools. Data submissions come from a diverse cross-section of participating Angus producers, with 37 herd states represented and cow inventory size ranging from six to more than 4,000 head.

Data Driven Herds

Data Driven Herds can communicate their commitment to data collection by using the earned level logo on marketing materials including their website, ads and sale books.

To earn Data Driven Herd Gold, Silver or Bronze, members submit data for eight, 10 or 12 traits, respectively, during the year. Each trait has a minimum required number of records, tailored both to the specific trait and to the individual herd’s size. The minimums are determined by the herd’s enrollment of females in the Inventory Reporting program. Gold-level herds are also required to have earned MaternalPlus® distinction within the Inventory Reporting program.

The collection effort also helps members better characterize their herd and improve accuracy of expected progeny differences (EPDs) on individual animals. Data Driven Herds can communicate their commitment to data collection by using the earned level logo on marketing materials including their website, ads and sale books. Herds are also recognized among their peers at Angus Convention and listed on Angus.org.

Free training helps cattle producers figure costs, returns amid market volatility

Cattle producers can learn to calculate their cost of production and evaluate potential returns during two free virtual trainings this month hosted by the University of Nebraska-Lincoln’s Center for Agricultural Profitability.

The training will show participants how to use the Agricultural Budget Calculator program, or ABC, a free online tool for building and evaluating livestock and crop budgets specific to a producer’s own operation. Cattle markets can shift quickly, and knowing the true cost behind those numbers helps producers make more informed management decisions as prices, input costs and market conditions change.

During the session, participants will learn how to:

  • Create or update a livestock enterprise budget for their own farm or ranch using ABC.
  • Estimate projected cost of production and potential returns, including both cash costs and economic costs.
  • Review and interpret ABC reports to understand where costs occur within a cattle enterprise.
  • Use budget information to evaluate management decisions as cattle costs, prices and market conditions change.

Two identical sessions are offered, so producers can choose the time that works best. They will be hosted via Zoom Monday, Sept. 21, at 12:30 p.m. Central Daylight Time (CDT), and Wednesday, Sept. 23, at 6:30 p.m. CDT. A Zoom link and passcode will be emailed to registered participants.

The training is free. Registration is available at https://go.unl.edu/abccattle26. Producers can find more information on the ABC program at https://cap.unl.edu/abc and view sample Nebraska cattle budgets at https://cap.unl.edu/cattlebudgets.

For more information, contact Glennis McClure, extension educator and farm and ranch management analyst, at gmcclure3@unl.edu or 402-472-0661.

Rodeo tickets for Fort Worth Stock Show & Rodeo go on sale Sept. 14

Rodeo tickets for the 2027 Fort Worth Stock Show & Rodeo (FWSSR) go on sale to the public Sept. 14 at 10 a.m. Steeped in tradition while embodying the cowboy and cowgirl lifestyle vibe, the Fort Worth Stock Show & Rodeo is the city’s capstone event for Western fun and entertainment. Rodeo performances in the nation’s premier Western sports venue, Dickies Arena, are scheduled for Jan. 15-Feb. 6.

The presale for FWSSR Insiders (online purchase only) will run from Thursday, Sept. 10 at 10 a.m. until midnight, Sept. 13. To become an FWSSR Insider and receive the presale code, go to www.fwssr.com/insider and sign up now.

Tickets to popular rodeo performances sell quickly, so the public is encouraged to purchase early.

With a $1.6 million purse, the FWSSR PRORODEO Tournament is ranked among the nation’s top five rodeos sanctioned by the Professional Rodeo Cowboys Association (PRCA).

While the Dickies Arena Box Office will be open for the launch of Stock Show rodeo ticket sales on Monday, Sept. 14, its normal schedule is 10 a.m. to 6 p.m., Tuesday through Friday. Tickets can also be purchased online at www.fwssr.com or by calling 817-502-0011.

Besides the PRORODEO Tournament, fans will have a variety of additional choices for their rodeo experience at the 2027 Stock Show. Specialty rodeos include:

  • Best of the West Ranch Rodeo Jan. 15 & 16
  • Best of Mexico Celebración Jan. 17
  • Cowboys of Color Rodeo Jan. 18
  • Bulls’ Night Out Xtreme Bull Riding Jan. 19 & 20
  • FWSSR Rookie Rally Jan. 21

Fans can also purchase tickets and enjoy two exciting Western sports events at the 2027 FWSSR in the historic Will Rogers Coliseum with its newly renovated and spacious concourse.

  • FWSSR College Rodeo – Jan. 22 and 23. Competition among college rodeo teams from the Lone Star Region of the National Intercollegiate Rodeo Association culminates on Saturday, Jan. 23, with an exciting finals performance that crowns FWSSR college rodeo champions.
  • Mustang Magic Top Ten Finals – Jan. 29. The once-wild mustangs are now trusted partners with the men and women who trained and compete with them. The Top 10 mustangs from the Mustang Magic preliminary classes will compete in a freestyle final where they showcase the horse and rider’s skills and abilities.

Make plans today to enjoy rodeo, music, livestock and horse shows, petting zoos and pony rides, carnival midway and shopping from Jan. 15 through Feb. 6 at Will Rogers Memorial Center and Dickies Arena. Go to fwssr.com for more information.

Editor’s note: “News & Notes” is compiled from various corporate, academic and governmental releases.

Angus Beef Bulletin EXTRA, Vol. 18, No. 9-A

ABB Sept cover

Current Angus Beef Bulletin

Our September issue focuses on the females of the herd and the records that validate them.

Angus At Work Color Logo

Angus at Work

A podcast for the profit-minded commercial cattleman.