On National Agriculture Day, March 24, U.S. Secretary of Agriculture Brooke Rollins announced the launch of a national public awareness campaign to inform meat, poultry and egg producers of the “Product of USA” voluntary labeling standard that went into effect Jan. 1, 2026, and increases consumer understanding of what the label means.

“Our great patriot ranchers and producers grow, raise and harvest the world’s safest, most affordable and abundant food supply. American consumers want to support America by buying American, and this label will strengthen our food supply chain through transparency, fairness and trust,” said Rollins. “This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.”

“When we choose to purchase from American producers, we get a superior product while supporting the hardworking family farms who put it all on the line every day to feed, clothe and fuel our nation,” said Kelly Loeffler, U.S. administrator of the Small Business Administration (SBA) . “Amid President Trump’s work to end years of unfair competition and eliminate the massive red tape that has crushed domestic agriculture, ‘Made in America’ is finally making a comeback. Today, on National Agriculture Day, I urge all Americans to join me in support of the hardworking farmers and ranchers who anchor the U.S. food supply chain that is so vital to keeping our nation strong, safe and healthy.”

“Our farmers and ranchers are essential to putting real food back at the center of the American plate and delivering on the Dietary Guidelines for Americans,” said U.S. Secretary of Health and Human Services (HHS) Robert Kennedy Jr. “‘Product of the USA’ labeling puts American producers first; gives families clear, honest information; and empowers them to choose food raised right here at home.”