At Dalebanks Angus, practicality, profitability and genetics are more than just marketing buzz words. Those points drive nearly every selection and management decision made on the family ranch in Eureka, Kan. 

The Perrier family believes that if they’re not considering the practicality and profitability of each part of their production model, then they’re likely costing their customers in the long term.

“We have a diverse set of customers, but they expect genetics that do it all,” says Matt Perrier. “[They want] individuals that calve unassisted, grow fast, grade well and leave docile, fertile, functional females to carry their herds into the future.”

Since Matt’s great-grandfather Bert Barrier brought the first Angus to Dalebanks in 1904, the mission has been to produce genetics that add profit to the beef community. The team at Dalebanks believes that