Record-setting market highs, growing consumer demand, drought conditions, external economic pressure and the New World screwworm are just a few of the factors shaping the next chapter of the cattle industry. How will these forces affect the Angus Advantage? What tools, programs and resources are at our disposal to strengthen profitability as the industry looks to align the U.S. cow herd size with consumer demand? The American Angus Association invites you to discuss the questions on every cattleman’s mind, together, at the 2026 Angus Convention in Louisville, Ky., Nov. 13-16.

Forward, together

Each fall, Angus producers gather, enjoy fellowship, discuss shared challenges and shape a vision for the breed’s future through conversations and educational sessions at convention. This year’s main stage events kick off Friday afternoon with dynamic panel discussions focused on advancing profitability for producers using registered Angus genetics.

“Sessions will bring together voices from across the industry, adding insight and perspective from links throughout the supply chain,” says Mark McCully, CEO of the American Angus Association. “We want these sessions to spark conversations among seedstock breeders, commercial cattlemen and industry partners as producers consider what success looks like in their operation.”

Forward-looking sessions continue through the weekend — tackling topics including the next big challenge in data collection during the Genetic Symposium sponsored by Neogen. Dan Shike of the University of Illinois will join Angus Genetics Inc. (AGI) President Kelli Retallick-Riley and board members for a panel discussion on efforts to capture new datasets at scale in environments throughout the supply chain and the opportunities Angus has to lead these efforts.

Angus University breakout sessions offer producers a customizable educational experience. Attendees will walk away with tangible takeaways and thoughtful insights on topics ranging from value-added programs and selection tools including AngusLink^® and GeneMax^® Advantage^TM to consumer demand studies and industry trends.

Sessions conclude Monday morning on the main stage with live polling and panel conversation. The session connects perspectives discussed throughout the convention and gives attendees a voice to weigh in on key topics shaping the Angus business.

Outside the sessions, connect with innovative industry partners during the second annual Industry Showcase. Companies offering a range of services — from technology and genetics to marketing — will be on hand to discuss solutions to your challenges.

Connecting events

This year’s location in downtown Louisville allows for connection to transpire beyond the conference rooms of the hotel. The convention schedule has been adjusted to weave together educational sessions and networking with Angus events at the North American International Livestock Exposition (NAILE). Convention attendees will have the opportunity to watch the Junior Angus Show Sunday, Nov. 15, and can opt to stay for the Super-point Roll of Victory (ROV) Angus Show Tuesday, Nov. 17.