AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Common Ground

Lessons learned from our trailblazers.

By Mark McCully, Chief Executive Officer

February 20, 2026

The Angus breed — and the beef industry, according to Randy Blach (see “Digital EXTRAs” below) — owe their progress to those who dared to think differently. From the early days of importation to the modern era of branded beef and genomic selection, trailblazers have shaped the breed into the global powerhouse it is today. Their vision, persistence and willingness to challenge convention offer lessons that remain as relevant as ever for today’s cattle producers.

The Angus breed’s journey in America began with innovators like George Grant, who imported the first Angus cattle to Kansas in 1873. At a time when horned cattle dominated the plains, Grant’s decision to introduce a polled breed was bold — and controversial. Yet his foresight laid the foundation for what would become the most popular beef breed in the United States. His story reminds us that progress often starts with a willingness to take calculated risks.

The next wave

Fast-forward to the mid-20th century, and we see another wave of trailblazers, registered and commercial producers, who transformed Angus from a regional breed into a global leader. Breeders who embraced performance testing and carcass data helped shift the focus from mere appearance to measurable value.

The move toward data-driven decisions was revolutionary and paved the way for today’s adoption of expected progeny differences (EPDs) and genomic tools.

In recent decades, leaders within the Angus community have continued to push boundaries. The development of the Certified Angus Beef ® (CAB®) brand in 1978 was a game-changer, creating a brand that not only rewarded quality, but also elevated consumer trust in Angus genetics.

This initiative didn’t happen by accident. It was the result of visionaries like Mick Colvin, Fred Johnson and Harold Etling who understood the power of branding and consistency in a competitive marketplace.

Stopping to celebrate

This past summer, we celebrated the life and legacy of Minnie Lou Bradley, a true pioneer whose vision and determination broke barriers for women in the cattle industry and set new standards for Angus breeding excellence. Her contributions remind us that leadership is not just about cattle. It’s about courage and character.

Likewise, attending the induction of Bill Rishel into the Saddle & Sirloin Portrait Gallery during the North American International Livestock Exposition (NAILE) in Louisville, Ky., this past November was a powerful moment for me. Bill’s influence on Angus genetics and his commitment to advancing the beef industry through education and advocacy have left an indelible mark. These experiences underscore the importance of celebrating those who paved the way and inspire us to carry their torch forward.

Lessons learned

So, what can today’s cattlemen learn from these trailblazers? Three themes stand out.

Embrace innovation early.  The leaders who shaped the Angus breed didn’t wait for change — they drove it. By adopting new technology, marketing strategies or management practices, being open to innovation can position your operation for long-term success.

Focus on value, not just tradition. While tradition is important and should be honored, progress often requires challenging the norm. The shift in the 1970s from show-ring dominance to performance-based selection was a turning point for the cattle industry. Today, producers must continue to prioritize traits that deliver real-world value, such as maternal strength, efficient pounds and carcass quality.

March 2026 cover

Featured in the 2026 Angus Beef Bulletin

March 2026

Build relationships and reputation. Trailblazers understand that success isn’t just about cattle; it’s about people. From George Grant’s early advocacy to the collaborative efforts behind CAB, strong networks and trust have always been critical. Today, investing in relationships — whether with customers, fellow breeders or industry partners — remains a cornerstone of growth.

The Angus breed’s history is rich with individuals who saw beyond the status quo. Their courage and commitment created opportunities that benefit every producer today. As we look to the future, the challenge is clear: Who will be the next generation of trailblazers? The answer lies in those willing to innovate, adapt and lead with integrity.

April 2026

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