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Feeder-Calf Marketing Guide

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The Feeder-Calf Marketing Guide is a resource to help cattlemen using registered-Angus genetics profit in the quality-beef supply chain. Articles provide insight for raising quality calves, leveraging Angus programs and services and navigating today’s feeder-calf market. Directories help connect to seedstock providers, feedlots, auction markets, and the products and services needed to produce quality calves.

Opportunities, Challenges in the Current Cattle Cycle

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Certified Angus Beef’s Paul Dykstra discusses current market trends and what producers might expect in the coming year.

Are Your Marketing Efforts Trapped?

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In “Market Closeout” this month, author Troy Marshall discusses how the No. 1 hurdle we face is not accepting the role of marketing, but rather overcoming tradition.

Final Market Update for 2024 with Troy Marshall

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Troy Marshall discusses current trends in the cattle market and how Angus feeder-calf sales in several states got their starts, as well as providing an update on recent feeder-calf sales hosted in December and where we see the cattle markets heading in 2025.

Common Ground

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In this month’s “Common Ground,” author Mark McCully shares the difference between selling calves and marketing them.

Auction Central

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A directory to auction market services, by state.

Insight from the Packer with Chad Barker

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On this episode of “Angus At Work” Chad Barker of National Beef joins host Miranda Reiman to discuss what cattle buyers are looking for, branded beef programs, increasingly heavy cattle going to market and more.

Feedlot Finder

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A directory of feedlots expressing interest in feeding Angus cattle.

News & Notes

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The June 2024 edition of “News & Notes” features policy updates, the first grid premium offered for genetic merit, USDA issues final traceability rule, Association retirements and promotions, efforts to reduce effects of H5N1, and four Historic Angus Herds recognized.

Market Update with Troy Marshall | Spring/Summer 2025

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Troy Marshall and Lynsey McAnally chat about current trends in the cattle market, the importance of health and genetics when marketing feeder-calves, the current market for bred females and pairs, recent and upcoming video sales and where the cattle cycle seems to be heading.

Reimaging Red Meat Yield with Dale Woerner

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The current red meat yield equation was rolled out in 1962. Cattle have changed, but calculations to compensate producers haven’t. At Feeding Quality Forum, Dale Woerner of shared technology to calculate a more accurate assessment of red meat yield.

The Influential 10% with Paul Dykstra

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Take a listen as Paul Dykstra with Certified Angus Beef chats with Miranda Reiman about recent data revealing an opportunity to access brand premiums. Of visually eligible cattle that fell short of carcass brand specifications, 10% were within 30 degrees of the lowest marbling score eligible for the Certified Angus Beef® brand.

Products & Services

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A directory to suppliers providing products, services.

A Sale Barn Perspective with the Beaver Stockyards Team

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To kick off Season 4, host Lynsey McAnally visits with two individuals very familiar with cattle markets and customer service. Jeff Slatten, owner of Beaver County Stockyards, shares his insight on current cattle markets, what is going well when it comes to cattle marketing, what producers can do to capitalize on the value of their cattle and how the staff at Beaver County keep their buyers and sellers coming back for more each week. Layne Conkle, voice of the Beaver County Stockyard market report, shares more about how marketing cattle has changed the last several years.

Strengthening Livestock Marketing with Mike VanMaanen

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On this episode of Angus At Work Mike VanMaanen, 2024-25 president of LMA, joins Angus Beef Bulletin Editor Shauna Hermel to discuss the who, what, when and where of his organization and how LMA is working to create an even stronger market for cattlemen across the nation.

Health & Husbandry

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Author Brad White shares points to consider when reviewing health plans in this month’s “Health & Husbandry” column.

Video Sale & Market Breakdown with Troy Marshall

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Troy Marshall with the American Angus Association discusses video sales, the AngusLink program and Genetic Merit Scorecard, where the national cow herd sits regarding expansion and much more.

Angus Stakes

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In this edition of “Angus Stakes” author Shauna Hermel discusses why it is time to get the herd rebuild started.

The Link

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In this “The Link” column, Troy Marshall, director of commercial industry relations for the American Angus Association, shares the momentum AngusLink is gaining.

In The Cattle Markets

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.Livestock Risk Protection program trends and future.

How Bull Selection Affects Your Feeder-Calf Prices with Brian Bertelsen

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We are heading into bull sale season, so today’s episode is geared to give you some bull selection criteria — but with the perspective of the end product. Miranda Reiman caught up with Brian Bertelsen, vice president of field operations at U.S. Premium Beef, at the Feeding Quality Forum. He gave some great insight into ways to make the most money off your feeder cattle, and how your bull selection plays into that.

Seedstock Suppliers

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A directory to producers supplying registered Angus.

Outside the Box

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In this month’s “Outside the Box,” author Tom Field shares lessons learned from a childhood game that apply to today’s beef market.

Market Update with Paul Dykstra | Fall 2025

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In this episode of “Angus at Work,” Paul Dykstra shares insights on his role at Certified Angus Beef, premiums associated with CAB programs, where the opportunities are to increase CAB acceptance and how relationships are critical to the continued overall success of the beef industry.

From Birth to Final Bid with Chris Jolly

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On this episode of Angus at Work, veterinarian Chris Jolly joins us to discuss what happens when you drop cattle off at the sale barn, how you can better prepare your animals to withstand stress from birth forward, steps you can take to minimize risk when introducing new livestock to your operation and much more.

It’s Not What We Know, But Who We Know

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Relationships are all-important to farmer-feeders.

Misconceptions About Calf Implants

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Reasons to implant steer and heifer calves with growth implants at branding or fall processing.

Raising The Steaks

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The stocker segment is a chance to develop calves before feeding them out. Here’s why some cattle take the scenic route.

A Candid Conversation

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Building a strong relationship with your local auction barn can bolster existing marketing plans.

Pursuing Pounds of Gold

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It’s been 60 years since the first yield grades were assessed, and even longer since the yield grade equation was developed. Meanwhile, market animal composition, as well as cattle feeding technologies and methods, have changed. Certified Angus Beef leans in on meat science evolutions.

The Link

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Troy Marshall, director of commercial industry relations for the American Angus Association, shares the unique characteristics of marketing commercial cattle and tips for how you can take advantage of them.

Stockyards Savvy

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Even in today’s marketplace, with a bit of tweaking, the prices you get for your calves can be even higher. Here are nine ways to increase your paycheck.

The Link

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The paradox of simplicity in a complex industry.

Minimize Shrink to Maximize Profit

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K-State beef cattle experts provide insight on practical ways to reduce weight loss while transporting cattle to sale.

People & Programs Pay

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Saluda County Cattlemen’s Association members learn grouping calves with proven certifications adds to their bottom lines.

Taking Bets

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Considering retained ownership? Using genetic tools can increase your odds at winning the premiums.

Capitalize on Strong Calf Markets with Quality Weaning Nutrition

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The beef industry is beaming with optimism as cattle markets continue to climb, creating a prime opportunity to capture value. USDA projects cattle prices to rise into 2024 as fed-cattle supplies remain tight.

Cattle & Beef Markets: 2024 in Review

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The year 2024 did little to answer the question of when the herd rebuild will begin. In many ways, it proved to be more of a sideways move rather than make noticeable progress in the beef industry.

Celebrate the Present; Prepare for the Future

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Take time to celebrate the current cattle market. Historically strong demand, tight supplies and near-record profitability have combined to create what promises to be one of the longest-lasting periods of prosperity that we have ever experienced in the cattle business. Use the prosperity to prepare for leaner times, which will come.

Quality Takes Time

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Pete Anderson, Midwest PMS, says it’s important to understand the variation in the weight cattle put on throughout the finishing phase, because it could change marketing decisions. Growth curves favor greater carcass premiums with increased days on feed.

The Link

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Buyers aren’t just buying 200 five-weight calves. They are looking for calves they can have confidence in to perform as expected.

Trend in Breakeven Prices for Cattle Finishing

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Fed-cattle prices increased from an average price of $161 per hundredweight in the first quarter of 2023 to $180 per cwt. in the third quarter, or 12%. Moreover, feeding cost of gain had declined from its peak earlier this year.

What Feeders Want

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Information to make informed decisions sets the stage for profit at the feedyard.

The Link

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The toughest concept in marketing is that it is better to delight a few customers than to merely satisfy many.

System Over Scale

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Minnesota cattle feeder Dallas Knobloch earns 2025 Certified Angus Beef Feedyard Commitment to Excellence Award.

Best Practices for Managing Newly Received Feeder Calves

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Tips to make the transition from calf origin into the feedlot or backgrounding yard as seamless as possible.

Plan Next Year's Calf Crop

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The job at hand: Females that get the job done at the ranch and raise calves that qualify for CAB on the rail, with premiums positively hitting your bottom line. Consider genetic technologies to drive profit and quality.

Winter Wheat Grazing and Stocker Prospects

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Producers will be looking ahead to the best ways to utilize additional wheat forage this fall and winter.

Thriving With Shrinking Supply

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Beef suppliers shift management to capitalize during shrinking cattle numbers.