Marketing
Demand, verification programs, pricing, risk management and more.
Consumer Demand and the Power of Quality
At the 2025 Feeding Quality Forum, David O’Diam of Certified Angus Beef addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.
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A Means to an End
Wyoming commercial ranch uses Angus genetic tools — including GeneMax Advantage, AngusLink, Angus Verified and the Genetic Merit Scorecard — to meet high-quality targets, earning CAB honors.
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Market Closeout
Commercial cattlemen succeed when they build cow herds that work for them and create calf crops that work for their customers. Genetics and marketing matter, but the real key is alignment.
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Minimize Shrink to Maximize Profit
K-State beef cattle experts provide insight on practical ways to reduce weight loss while transporting cattle to sale.
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Market Update with Paul Dykstra | Fall 2025
In this episode of “Angus at Work,” Paul Dykstra shares insights on his role at Certified Angus Beef, premiums associated with CAB programs, where the opportunities are to increase CAB acceptance and how relationships are critical to the continued overall success of the beef industry.
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Better Cattle Bring Opportunity
Feeding Quality Forum highlights beef’s competitive edge, pointing to areas for improvement.
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