AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Planning Your Pathway to Sale Day

Use this schedule as a guide to plan for a successful sale day.

SALE DAY Calculate

Don’t stress! Below are the deadlines you need to hit to make your sale day successful.

1) Type in your sale date above.

2) Click Calculate.

3) Click the checkmark next to the date of the product you are interested in.

4) Click print or

5) Click “Submit to Angus Media” if you would like us to contact you.

PRINT SERVICES
(8 wks before sale) Print & Digital Sale Book (Submit all materials to Angus Media)
(5 wks before sale) Print (Final file sent to printer)
(4 wks before sale) Mail (Printer drops off at the Post Office)

Direct Mail
For direct mail pieces like postcards and brochures, please call Sharon or Ashley for scheduling. 816-383-5100

ADVERTISING
We recommend advertising in the of the Angus Journal based on the date of your sale.
Submit ad matererials for this issue by (8-12 wks before sale). This issue will arive in mailboxes around
We recommend advertising in the of the Angus Beef Bulletin based on the date of your sale.
Submit ad matererials for this issue by (8-12 wks before sale). This issue will arive in mailboxes around
WEB SERVICES
(4 wks before sale) Website Updates

Website updates happen frequently throughout the year. However, ensuring your website is sale-ready four weeks before the sale is valuable to viewers.

CREATIVE VIDEO SERVICES
(10 wks before sale) Videographer on site
DIGITAL MARKETING
(4 wks before sale) Digital Ads
Create Facebook Event
As soon as sale date is set, launch Facebook event.
LOT VIDEO SERVICES
(8 wks before sale) Videographer on Site
(3 wks before sale) Videos Needing Editing
(2 wks before sale) Provided Finished Videos
(6 months before sale) Post Sale Date on Angus Calendar
(16 wks before sale) Register Animals
(14 wks before sale) Submit DNA
(11 wks before sale) Submit Weights
American Angus Association | 3201 Frederick Ave, Saint Joseph, MO 64506 | 816-383-5100 | ©Copyright 2023, All rights reserved.