AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Plan Your Pathway to Sale Day

Calculate the deadlines you need to hit to have a successful sale.

Too many marketing options and not enough hours to make them happen can be maddening. You deserve results. We know the cattle come first, so stop getting caught in the chaos and get back to doing what you love.

Build your customized plan — just enter your sale date to get started.

ENTER SALE DATE
Calculate

Sale Timeline

Let's build a plan. Check the boxes for services you're interested in and submit. We'll help you cut the clutter.

6-9 months before sale
Place a seedstock listing in the Angus Beef Bulletin or a co-op ad in the Angus Journal and qualify for volume discounts on advertising.
6 months before sale
Create marketing messages, consider what images or videos you’ll need to gather. If using creative video services, call to get on the schedule.
6 months before sale
6 months before sale
16 weeks before sale
Visit AAA Login to access your herd inventory and add new animals.
16 weeks before sale
If you need a brand new website, we recommend getting started early so it will be ready to showcase your valuable information prior to sale day.
14 weeks before sale
Visit Angus University online to learn best practices for DNA sample collection and submission.
8-12 weeks before sale
We recommend advertising in the ______ Issue of the Beef Bulletin based on your sale date. Submit ad materials for this issue by __/__/____ (8-12 weeks before sale). This issue will arrive in mailboxes around __________.
11 weeks before sale
Visit AAA Login to submit data. Don't forget EPDs update every Friday.
6 months before sale
Tell your story. Capture ranch scenes, sale features, interviews and more.
10 weeks before sale
Submit all materials to Angus Media and get access to the Angus audience when we build you a custom mailing list. Discounts applicable if sale books are done through Angus Media.
8 weeks before sale
Order custom, cost-effective ear tags for sale day, online or over the phone. Your custom layout can include ranch name, logo, and lot numbers.
8 weeks before sale
We recommend advertising in the ______ Issue of the Angus Journal based on your sale date. Submit ad materials for this issue by __/__/____ (8 weeks before sale). This issue will arrive in mailboxes around __________.
8 weeks before sale
Your videographer on site.
8 weeks before sale
Submit all materials to Angus Media.
5 weeks before sale
Final sale book file sent to printer and book posted online.
4 weeks before sale
Printed sale book gets shipped from post office.
4 weeks before sale
Website updates happen frequently throughout the year. However, ensuring your website is sale-ready four weeks before the sale is valuable to viewers.
4 weeks before sale
E-blasts, Angus Homepage Ads, Facebook and Google retargeting and more!
2 weeks before sale
Edits to lot videos need to be complete. Provide finished videos to Angus Media to post with sale books.
Have a successful sale thanks to marketing that got your cattle noticed.
Let's Put Your Plan Into Action

Let's have a conversation.

We'll cut the clutter. You get back to what's important.

American Angus Association | 3201 Frederick Ave, Saint Joseph, MO 64506 | 816-383-5100 | ©Copyright 2024, All rights reserved.