Marketing
Demand, verification programs, pricing, risk management and more.
Pursuing Pounds of Gold
It’s been 60 years since the first yield grades were assessed, and even longer since the yield grade equation was developed. Meanwhile, market animal composition, as well as cattle feeding technologies and methods, have changed. Certified Angus Beef leans in on meat science evolutions.
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The Economics of Global Beef Trade
Oklahoma State University’s Darrell Peel discusses broad indicators of economic forces driving beef demand.
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The Link
While it’s true — regardless of marketing strategy — most cattlemen are going to receive historical prices for their calves, some are still going to see significant premiums.
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In The Cattle Markets
There have been some fluctuations in prices, especially in the futures market, during the last couple of weeks due to tariff announcements and recession fears, but cash fed-cattle prices have rebounded quickly.
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Fewer Cows Going to Market
Cull cow values up 23% for the year, while slaughter is down about 18%.
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The Link
Troy Marshall, director of commercial industry relations for the American Angus Association, shares the unique characteristics of marketing commercial cattle and tips for how you can take advantage of them.
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Does It Pay to Castrate, Wean, Vaccinate?
UT’s Andrew Griffith looks at the economics of selling calves straight off the cow vs. after preconditioning and applying management protocols.
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Fewer Cattle — and Heifers — on Feed
Total feedlot inventories are down from last year and down 4% from the peak in 2022.
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Avoiding Risks with Relationships featuring Dave Weaber
On this episode of “Angus at Work,” Angus Beef Bulletin Editor Shauna Hermel visits with Dave Weaber of Terrain about creating value for producers in the beef industry, building strong relationships with consumers, how to manage risk by building your own team of experts, what Terrain hopes to provide to animal agriculture and more!
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