Marketing
Demand, verification programs, pricing, risk management and more.
In The Cattle Markets
Georgia livestock economist gives update on pasture and rangeland conditions.
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Cashing in on Your Calf Crop
Ways to generate more profit on this year’s calf crop by adding value at the auction block.
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Video Sale & Market Breakdown with Troy Marshall
Troy Marshall with the American Angus Association discusses video sales, the AngusLink program and Genetic Merit Scorecard, where the national cow herd sits regarding expansion and much more.
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Market Closeout
After attending the Livestock Marketing Association’s convention, Troy Marshall revisits discussion surrounding challenges the industry faces with profitability and sustainability, and the importance of unity.
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New Guide Details Show-Me-Select Enhanced Option
MU Extension Show-Me-Plus captures genetic potential of heifers.
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The Importance of Cull-Cow Values
The year a cow is culled is likely her most profitable one. How to get the most value for her.
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The Link
Momentum may be hard to define, but there is no doubt the Angus breed is seeing it.
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AngusLink Releases Maternal Score as Marketing Tool for Replacement Heifers
AngusLink’s Genetic Merit Scorecard adds a fourth score option to demonstrate the maternal weaned calf value to aid in the selection of replacement females.
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