Help Getting Started
OSU’s Beginning Farmer and Rancher program is designed to strategically and intentionally assist those new to farming.
November 5, 2025
Josh Campbell shares details about OSU’s program to help those new to farming and ranching get a leg up. [Photo by Sara Moore, OSU Agriculture.]
by Dean Ruhl, Oklahoma State University
Beginning farmers and ranchers face a plethora of problems early on. Burnout and failure rates run high. Financial stability challenges often hit within the first five years of operation. Cash flow and financial recordkeeping can become overbearing.
These are issues Josh Campbell, Oklahoma State University Extension specialist, hopes to address with new producers in the profession. For almost two years, Campbell has been constructing and leading OSU’s Beginning Farmer and Rancher program, designed to strategically and intentionally assist those new to farming.
“OSU has always supported beginner farmers,” Campbell says. “But this is taking it a step further.”
With support from CoBank, and additional partnerships with the USDA-National Institute of Food and Agriculture (NIFA), Campbell launched the program in January 2024. Approaching its second anniversary, Campbell says the program is constantly evolving.
“The goal of our program is to increase the number of beginning farmers and ranchers in the state of Oklahoma and to see them be sustainable and successful in their operations,” Campbell says.
The USDA defines a beginning farmer as someone with less than 10 years of experience in the profession. Age isn’t a factor, Campbell says.
OSU’s Beginning Farmer and Rancher program takes it a step further. Young farmers (individuals 35 years or younger) and small farms (producing less than $250,000 in yearly gross sales or operating on less than 400 acres) can also receive help from the program.
Tangible results
Todd Thomas, who operates R+R Cattle Co. in Jones, has been working with Campbell since before the program launched. After taking over his family’s farm, Thomas wanted to pivot the business model from selling to stockyards and instead sell directly to consumers. He attended some OSU Extension programs to help him prepare for this transition.
“Going to those courses made me feel like there was an opportunity to get involved and be successful,” Thomas says.
The biggest help, says Thomas, was OSU assisting him in applying for and receiving a grant from the Texas and Southwestern Cattle Raisers Association (TSCRA).
The possibilities of what OSU’s Beginning Farmer and Rancher program can handle are extensive. From innovating family farms to scaling ag businesses or expanding existing properties, Campbell can provide resources to help. The program offers immediate assistance through fact sheets, webinars and online courses and resources.
“For some people, all they really need is to be connected to the right resource. Other people need more coaching and ongoing support, and we give that.” — Josh Campbell
“For some people, all they really need is to be connected to the right resource,” Campbell says. “Other people need more coaching and ongoing support, and we give that.”
How it works
Prospective producers fill out an online assessment form on the OSU Extension website and explain their biggest challenges. Campbell then connects with the producers, helping them on a range of issues such as creating a business plan and connecting to resources.
Campbell emphasizes working with local county Extension offices for assistance.
“I’m going to be your case manager of sorts, but I’m going to connect you with other people who can do the heavy lifting in the specific needs area you have,” Campbell explains.
In 2026, Campbell will launch an apprenticeship pilot program, supported by the USDA-NIFA Beginning Farmer and Rancher Development Program. Individuals interested can apply here.
The eight-month, work-based experiential learning program is scheduled to run from March through October, with participants working 500 hours on an established farm, connecting with other beginner farmers and ranchers.
Applications open this fall and are limited to approximately 15 participants annually. The program cannot guarantee applicants will be accepted into the apprenticeship program, but it will work to match applicants with established farms for a work-based learning experience.
Participants will receive free access to OSU Extension self-paced online courses, including the market gardening and food safety courses. The program is also scheduled to run in 2027.
The state of Oklahoma has 2% more beginning farmers and ranchers than the national average. As the program continues expanding, Campbell hopes to continue building a pipeline of interest in agriculture and help newcomers to agriculture avoid critical mistakes.
“Everybody’s story is unique to themselves,” Campbell says. “But there are certain challenges and risks that apply to everybody, and we can help people mitigate common risks to increase their success.”
Editor’s note: Dean Ruhl is a communications and media relations specialist at Oklahoma State University.
Angus Beef Bulletin EXTRA, Vol. 17, No. 11-A
Topics: Industry News , Management , News
Publication: Angus Beef Bulletin