Over the years, a trending improvement in marbling, combined with relevant specification updates, has driven the percentage of Angus-influenced cattle meeting brand specifications from 14% in 2006 to nearly 40% today.

The value

For decades, consumers have continued to buy CAB despite rising prices — and for good reason. History has repeatedly reminded us that consumers do not buy CAB on price alone. Their purchase decision is based on price in relation to value. As the price goes up, their value determination more closely aligns with quality and taste, which the brand’s specifications assure. 

CAB has built consumer trust over the years by exceeding expectations and delivering repeatably great eating experiences. This success has created a halo effect with consumers supporting the creation of literally hundreds of other Angus brands, with specifications ranging from those like CAB to no quality standards whatsoever.

Consumer research and history tell us that consumers are smart. They won’t repeatedly pay more if an Angus brand doesn’t offer more. CAB quality specifications continue to be a point of difference in a growing sea of Angus beef offerings and ensure the brand’s value exceeds the price commanded. 

With so many Angus beef brands available, how does CAB promise consumers are getting exactly what they expect when they see the CAB logo in the meatcase or on a menu? I’ll talk about that next time.