AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

VETERINARY CALL

A Shared Focus

Reflecting on change, progress and consistency.

By Bob Larson, Kansas State University

December 5, 2025

As I write my final article for the Angus Journal, I can’t help but look back at the past 30 years with gratitude and look forward with optimism. The beef industry has changed in remarkable ways, yet its foundation remains the same. New tools continue to reshape how cattle are bred, fed and managed. But the enduring principles of animal husbandry — caring for cattle; managing forage; and respecting the partnership between people, animals and the land — still define success. 

Today we talk about genomic selection, precision grazing, remote sensors and artificial intelligence. Each of these technologies holds promise, but the best results occur when modern tools are guided by the steady hand of a stockman who understands cattle behavior, nutrition and health. Progress in ranching has always depended on that balance between innovation and observation; between data and experience; between new technologies and foundational principles. A sound future will depend on producers and veterinarians who can adapt technology to biology, not the other way around.

Modern beef herds are complex biological and economic systems. One of the ongoing challenges for the industry is determining how to integrate innovation into sustainable, biologically sound systems. Successful adoption of new technologies must fit within natural boundaries. As computing power, connectivity and automation expand, producers and veterinarians must continue to balance efficiency with the biological and economic realities of ranching.

Partnerships and stewardship

Veterinarians and producers share a partnership that reaches back to the beginnings of the U.S. cattle industry, a relationship built on protecting herd health, improving reproductive efficiency and ensuring animal welfare. That partnership will remain central in the years ahead, even as the tools evolve. The veterinarian’s role has grown from treating disease to managing entire systems of health and productivity. The most effective veterinarians of the future will combine animal husbandry skills with quantitative reasoning, communication ability and an understanding of the complex interface between animal health, ranch profitability, food safety and public expectations.

Environmental stewardship and animal welfare will continue to shape public perception of beef production. Society expects transparency regarding how food is produced, how animals are treated and how resources are used. Producers who can demonstrate measurable progress in efficiency, welfare and environmental outcomes will earn both consumer trust and long-term sustainability. Research and education from land-grant universities will remain vital in developing and validating those improvements.

The future of beef production will not be defined by a single technology or management strategy, but by a consistent commitment to problem-solving, grounded in biologic and economic sustainability. The industry’s enduring strength has always been its adaptability — the ability to apply new knowledge, while honoring the fundamentals of livestock care and range management. Progress will come from systems that are data-driven but biologically sound, efficient but humane, and innovative yet firmly rooted in the principles of good husbandry.

From my perspective, the outlook for beef production is bright. Global demand for high-quality animal protein continues to grow and the capacity for innovation is greater than ever. The tools and challenges will change, but the mission remains the same: to responsibly convert the natural resources of forage, feed, water and cattle into safe, nutritious beef that sustains both people and communities. 

Editor’s note: Robert L. Larson is a professor of production medicine and executive director of Veterinary Medicine Continuing Education at Kansas State University in Manhattan, Kan.

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