AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED
SPONSORED
Providing the Complete System to Help You Benefit from Your Data
January 14, 2025
Shearwell Data Ltd is a family, farmer-owned business established in 1992 by Richard and Carolyne Webber. The business is based in Exmoor National Park in Somerset, England. In addition to the head office in the United Kingdom, Shearwell has a facility in Houston, Texas, together with sites in Australia and New Zealand.
Shearwell Data is an animal identification and software management business, supporting livestock farmers around the world with livestock products and equipment, including sheep and cattle tags, electronic identification (eID) readers, weighing equipment, and handling and husbandry systems. Shearwell Data aims to provide livestock farming businesses with a complete system to enable farmers to easily gather and benefit from their data to help make informed business decisions.
As a farmer-owned business raising a large number of commercial cattle and sheep, Shearwell Data understands only too well the needs and challenges facing farmers. All products are developed and trailed on our farms before production to ensure quality, reliability and ease of use for livestock farmers. We know how vital tag retention is because we are farmers, too. We test and use our equipment and solutions ourselves every day.
Our friendly and knowledgeable staff provide excellent customer service, and our sales and technical teams are able to support and advise ranchers with their extensive industry knowledge.
Since 1996 Shearwell Data has been involved in trailing and developing eID devices, software and readers for the livestock industry. The aim is to improve productivity, improve the method and speed of identifying cattle and sheep, increase the ability to record an animal’s details for management purposes, and improve the accuracy of recording details for statutory purposes.
When used in conjunction with other livestock management products such as stock recorders and stick readers, eID provides livestock farmers with an in-depth knowledge of an animals’ health and performance, whether for finishing or breeding purposes and is used increasingly by both pedigree and commercial cattle and sheep producers.
Shearwell Data manufactures a range of products including handheld and race readers, which are designed and built to withstand a hard day’s work, whatever the weather. Watch out for some exciting new products in 2025 — visit shearwell.com or call: 800-778-6014 (134-621-64452).
