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Angus Angle - Advocating for Agriculture
Using your story to educate and connect.
April 7, 2025
While every American enjoys the food, fuel and fiber American farmers produce, their knowledge of agriculture may vary. Many people from both the consumer and producer perspective realize there is a knowledge gap. Oftentimes, this is simply because consumers have not been given the opportunity to learn about where their food comes from. They've never seen life through our perspective.
"We need to tell the story of agriculture," a truth we commonly hear but rarely act on. We agree we need more advocates for agriculture, but we seldom look at ourselves to fill those shoes. Each of us has a story to tell. No one else has ever lived our life; our experiences, struggles, successes and even how we see the world. Maybe you grew up in a small town and spent high school showing livestock or cowboying in the wide-open country. Maybe you did not grow up in agriculture but are heavily invested now. Whatever your story is, it is yours—and that alone makes it powerful.
While knowing how or where to start might seem overwhelming, let's lay a few foundational pieces to share your story. Agriculture and social media are powerful tools, waiting to be used. Whether you're raising cattle, growing crops or simply passionate about this way of life, capturing a quick picture is a great way to share a glimpse of agriculture with those not surrounded by it. Social media is not just a platform; it's a tool that can amplify your voice and your story, reaching people who may never have had the chance to be exposed to or educated about agriculture. Social media requires authenticity and respect. Don't be afraid of being honest about who you are but also remember to show respect to those with differing views; they have the power to broaden your perspective.
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Share Your Story:
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Your story is unique! Use it to connect with others and share your passions. Everyone has a personal journey that can resonate with at least one person. Your story can include anything about your upbringing, challenges or successes in your agricultural endeavors.
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A Quick How-To:
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Share practical advice or insights that others may find valuable. Here are a few examples:
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How to Approach Farm Animals – Teach safety and proper techniques when interacting with livestock.
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How to Choose the Best Cut of Beef – Explain the different cuts of meat and how to select them based on preferences or cooking methods.
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How to Safely Pass Farm Equipment on a County Road – Provide tips for drivers to safely navigate around slow-moving farm machinery, which in turn, should help foster understanding and patience in rural areas.
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Why, How and What Framework:
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Often people try to “sell” the what by stating how and why it works. Yet, the majority of decisions people make are backed by emotions. Many people already have their minds made up despite the facts. Instead of trying to convince them with more facts, share with them the raw and candid emotions that often are felt through the joys and discomforts of agricultural life.
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Start with WHY:
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People are more likely to understand and connect with your message if you explain the reasons behind what you do first. This allows for a deeper connection. Ex. "We vaccinate our cattle because it protects them from diseases and ensures a healthier herd."
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Then move to HOW:
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Once they understand the reason, explain the process you follow to achieve your goals. Ex. "We follow a specific protocol and timeline for vaccinations, ensuring each animal receives proper care."
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Finally, explain WHAT:
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Finish by sharing the specifics of what you do. Ex. "This is how we ensure the quality and sustainability of our farm's production."
Topics: NJAA Directions
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