Dedicated to data — the mantra of lifetime Angus breeder, Dave Nichols. From being the first Iowan herd to incorporate computer performance records to intricate feed intake and measurement systems, Nichols has continuously adapted and extended the limits of performance records. This immense interest in data led to his heavy involvement in the Angus Herd Improvement Records (AHIR), Beef Improvement federation (BIF) along with partaking in numerous research projects to improve technology. From his leadership and accolades to his dedication to providing customers with a firm handshake and the best genetics possible, Nichols’ investment in the breed and its success is evident in all he does.