A talented writer and marketing expert, he dedicated 35 years of his life to promoting Angus cattle. He joined the American Angus Association staff in Saint Joseph, Mo., in 1962, and worked his way through the ranks to director of public relations. He served in that capacity until April 1998. He started the “Merchandising” column in the Angus Journal to help breeders better understand marketing and advertising, and to do a more effective job with their own herd advertising. He spoke on herd and Angus association advertising at the 1997 World Angus Forum in Sydney, Australia.