AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

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NJAA

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National Junior Angus Association members are our strong foundation for expansion and improvement for the Angus breed in the future. Find your voice. Find your spot in the NJAA.

Made to Last

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How generations of intentional selection at Van Dyke Angus Ranch built a cow herd focused on fertility, longevity and consistency.

A New Venue

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2026 marks the first year open shows adopt the PGS division.

Transferring Power

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Customer service is one of the biggest drivers to ensure the future of your Angus operation for generations to come.

Dedication Rewarded

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Angus team recognized with awards in writing, design, photography and more.

Capturing Value

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Angus University marketing session brings together seedstock producers, commercial cattlemen and industry representatives.

It Wasn’t Always Easy: Growing Businesses and the Breed

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Boyd and Schroeder on The Angus Conversation.

An Undeniable Truth

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Angus breeders find strength in partnerships.

Make Your Marketing Dollars Count

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How to develop an integrated marketing plan that works.

Pitch Perfect

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Angus juniors showcase their skills in the NJAS team sales contest.

The Pratts: One Marriage, Two Kids, Three Moves and the Cow Herd That Pays Their Way

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Jason and Paige Pratt Join The Angus Conversation

National Angus Bull Sale Sets Pace for Spring Sales

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Twenty-nine Angus bulls sold in Oklahoma City for an averaged $16,448.

The Influence of AI

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Genetic trends, industry changes and progress from the bull studs.

Tiedeman on Cow Type, Making Change and Having Influence

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The Angus Conversation delves into customer-centric decisions and the future.

Attention Please: Can You Do This, That and the Other Thing?

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Inspire action with simplified calls to action.

Always Making Them Better

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A Nebraska family makes marketing work for them.

‘One Bid Away’

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Bulls that almost weren’t famous and other tales from the bull studs.

California Ranching, Cattle That Feed and Grade, and Hosting a Sale in the Shadow of 9/11

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Dan and Ty Byrd join The Angus Conversation.

Sale Day Prep Starts Now

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Long, Harsh talk marketing strategies and to-do lists on The Angus Conversation.

Don’t Drown

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Make your marketing tasks a steady flow vs. a flash flood.

Heard it From a Friend

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Boost your advertising efforts with strong testimonials.

The Shot That Sells

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Five tips to transform picture-day stress into success.

In the Driver’s Seat

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Private treaty affords breeders control of marketing while keeping innovation at their fingertips.

Your Biggest Selling Point: You

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Weave together tools like video and social media to set yourself apart.

Their Success is Your Success

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Create your own marketing plan with these tips.

Media Minute

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Why a website should anchor your digital presence.

A Cover Worth a Thousand Words

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Thirteen-year-old Mckenna Martens combines creativity and passion to illustrate her family’s sale book cover each year.

Heritage Meets the Future

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Lind and Vieselmeyer on the new look of the National Western Stock Show.

‘Let’s Do This:’ The Cattlemen’s Congress Story

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Johnson, Norvell, Robertson kick off Season 6 of The Angus Conversation.

Board Recap: Improving Tools, Long-range Planning and a Ribeye Area Adjustment 

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Breeders make plans, get updates and take action.

Humble Growth

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Connealy Angus earns CAB Seedstock Commitment to Excellence award for registered cattle with customer profitability in mind.

Always Improving

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Optimism, connections, faith and family shape Varilek Angus Ranch.

Angus Across the Country

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American Angus Association regional managers Kurt Kangas and Reese Tuckwiller joined The Angus Conversation to share numbers from their sale season and sentiments of breeders in different parts of the United States.

Terms and Conditions: Sale Day Edition

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As the fall sale season is coming to an end and the spring sale season is beginning soon, it is a great time to refresh ourselves on the Suggested Sale Terms and Conditions of the American Angus Association.

From the Ground Up

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Musgrave Angus built their operation focusing on function first.

2026 National Angus Bull Sale: A Good Start for the Bull Business

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January event signals a strong market for Angus bulls.

Social Made Simple

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Tips to try and a free guide.

Board Recap: Research, Strategic Planning and Data Recognition

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Answering questions and sharing progress.

DNA Genotyping Policy and Benefits

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The American Angus Association’s genotyping policy has long played a key role in supporting members as they advance the breed.

Create Fewer Problems, Be Consistent, Put Your Customers First

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Chad and Stetson Ellingson join The Angus Conversation.

From the Homestead to a Household Name

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Gardiner Angus Ranch started with a Kansas homestead, a willingness to work and a quest to stay curious. From “pay it forward” and “there is no downside to marbling,” Mark Gardiner shares both life advice and breeding philosophy, covering everything from the history to today.

The New Age of Outreach

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Understanding the role digital media plays in sale day success and telling your story.

No Cookie Cutters

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Design your marketing budget to fit your goals and needs.

Marketing Matters Now More Than Ever

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Bull prices are on the increase, has your advertising plan kept up?

The Next Best Thing Vs. the Long Game

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Alan Miller on making good genetics and building a brand.

Study Reveals How Bull Buyers Use Key Genetic Information

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Eye-tracking research sheds light on decision-making at bull sales.