Our mission is to provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.
The Angus breed is home to the industry’s largest beef cattle performance database, fueling genetic progress through each generation. Breeders rely on the comprehensive set of data to continue growing the nation’s quality beef supply.
Angus Media provides unrivaled marketing opportunities for cattle producers with Association programs that allow breeders to set their calves apart from the crowd.
Registered-Angus cattle continue to set the industry pace for quality genetics. Demand remains strong year after year, as reflected by strong sales trends and an increase in Angus cattle on the market.
Continued education is central to driving progress within the beef cattle industry. Through Association events, connect with fellow breeders and discover applications that make a real difference on the farm or ranch.
The American Angus Association store features both high quality, yet attractively affordable apparel and home décor. Items were personally curated to fit the aesthetic of any hardworking, yet stylish ranch lifestyle. Proceeds directly benefit the Angus Foundation and its mission of youth, education, and research.