American Angus Association (Association) Members,

The Association Board of Directors will meet February 9-12, 2026, in St. Joseph, Missouri. Below is a list of topics beyond normal organizational business being discussed in the board and committee meetings of the Association and its entities that are non-confidential and believed to be of most interest to the membership.

Association – General

• 2026 Convention – Planning details and budget
• 2029 World Angus Forum – Initial plans and program options
• Member letters:
  • Making EPDs/indexes optional on registration certificate
  • Ideas for increased commercial producer engagement

• Takeaways from 2025 Convention General Session polling results
• DNA Sample Archiving – Capacity and expense

Association – Breed Improvement Committee

• Data Driven Herd Recognition – Progress and member feedback
• AHIR data trends and analysis
• Member letter – Request for research of a Gestation Length EPD
• Review of May 2026 genetic evaluation updates

Association – Events and Junior Activities Committee

• Judge selection
• Review and feedback on recent shows and events
• Beef Leaders Institute – Program review and considerations for expansion
• Angus Heritage Foundation selections
• Member letter – Feedback and considerations for the NJAS

Association – Commercial Programs Committee

• Review of AngusLink^® metrics, promotional programs, and industry feedback
• Update on the integration of GeneMax^® Advantage™ into AngusLink^®

Association – Communications and PR Committee

• Membership Communication and Engagement – Review of current platforms and efforts, member survey feedback, and identified areas for improvement
• National advertising campaign update and metrics
• Increased communication of Association and entity programs to commercial producers – “Commercial Producer Pathway”

Association – Member Services Committee

• Clarification of rule enforcement on Association-supported shows
• Rule 104 D – Clarification on sire testing requirements of calves produced by ET
• Review of membership name change fee
• Paperless billing as default option
• AIMS software enhancements
• Exploration of a health insurance offering as a membership benefit
• Account security and fraud protection steps for members

Angus Foundation

• Review of fundraising activities and future planning
• Scholarship committee appointments
• Establishment of a Resource Development Committee
• Honorary Angus Foundation recognition

Certified Angus Beef LLC (CAB)

• International brand production status
• Protein content messaging and labeling
• CAB Prime opportunities for differentiation

Angus Genetics Inc. (AGI)

• Updates on BCHF and cow efficiency research projects
• University of Illinois $Value validation project update
• Strategic planning
• Planning for 2026 Imagine conference
• Initiatives around the collection of more commercial data

Angus Productions Inc. (Angus Media)

• Discussion and plans for the new Bull Book
• Review of printer, paper and postage expenses and projections

Should you have interest, questions or feedback on any of these topics please don’t hesitate to contact your board of directors or myself.

Sincerely,

Mark A. McCully
Chief Executive Officer