March 6, 2014
FOR IMMEDIATE RELEASE
For more information contact:
Carrie Horsley, Angus Foundation director of marketing and public relations, at 816-383-5100 or email@example.com; or
Jaclyn Upperman, American Angus Association director of junior activities, at 816-383-5100 or firstname.lastname@example.org
APPLICATION: Download online.
PHOTO: Available upon request at email@example.com.
Join the NJAS Media Crew
Apply by April 1 to be considered for the unique communications opportunity
National Junior Angus Association (NJAA) members who are interested in journalism, communications and marketing are encouraged to apply for Media Crew, a new opportunity that covers news and events surrounding the National Junior Angus Show (NJAS). Applications are now available online and are due April 1.
Media Crew is offered by the NJAA and funded by the Angus Foundation, similar to The Scoop offered previously, and is available to NJAA members who have completed the ninth grade. The experience will combine The Scoop – an established youth-led publication – and The Angus Agenda newsletter distributed daily during the NJAS. Youth may also choose to help update the NJAA social media websites as a selected Media Crew member.
“We hope Media Crew will modernize communications for NJAA members who are interested in this career field,” says Jaclyn Upperman, American Angus Association® director of junior activities. “Public relations is a growing field in the agricultural industry, and we wanted to give youth the opportunity to explore this area.”
Many assignments will be completed prior to the event, giving participants time to conduct interviews and work through edits with Association advisors. While at the NJAS, Media Crew will meet daily with group members, job shadow the Angus communications team and see their work printed in The Angus Agenda.
“Media Crew represents a unique opportunity for junior members outside of the showring,” says Bryce Schumann, Association chief executive officer. “This is sure to be a rewarding experience for anyone who participates.”
Those selected to serve on the social media committee will help the NJAA Board of Directors update show results and contest winners as they are announced during the NJAS. Angus youth interested in using Facebook, Twitter and Instagram are encouraged to apply for a spot on the committee.
“The Angus Foundation proudly supports Media Crew as a way to prepare and encourage Angus youth in their communications interests,” says Milford Jenkins, Angus Foundation president. “Our hope is that this educational activity will develop future leaders in the Angus business, as well as the entire beef industry.”
Applications should be postmarked by April 1 and mailed to Carrie Horsley, Angus Foundation director of marketing and public relations, 3201 Frederick Ave., St. Joseph, MO 64506. Juniors who apply will be notified of their status on or after April 8.
About Angus Foundation
Established in 1980 as a not-for-profit 501(c)(3) organization to support Angus education, youth and research. To learn more about the Angus Foundation and the programs it supports, call the Angus Foundation at 816-383-5100 or go to www.angusfoundation.org.
ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving more than 25,000 members across the United States, Canada and several other countries. It’s home to an extensive breed registry that grows by nearly 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association, visit www.ANGUS.org.