Angus University
Our Angus University line up offers a variety of educational topics to help you grow as a producer. Sessions aim to provide actionable takeaways to help you meet your operational goals.
Customize Your Education
This year's Angus University series will offer sessions ranging in topic from customer service programs and tools, consumer research and marketing tips to new AAA Login tools and a Member Services panel.
CUSTOMER SERVICE
More sessions coming soon!
The CAB Consumer: Loyalty, Quality and Willingness to Pay
Lindsay Graber Runft, Director of Producer Communications, Certified Angus Beef
Consumer demand continues to shape opportunities in the beef industry. Explore how purchasing decisions, brand loyalty, and the value consumers place on quality influence beef demand and prices. Learn why producing higher-quality carcasses, including Prime, matters in today’s marketplace.
Customer Service Tools to Serve Commercial Cattlemen
Casey Jentz, COO, American Angus Association®
Alex Tolbert, Commercial Relations & Producer Education, American Angus Association®
One important key to a successful seedstock operation is developing a relationship with your customers. Learn practical, ready-to-use strategies that can be adapted for your customers and their needs. Chief Operating Officer Casey Jentz and Director of Commercial Relations Alex Tolbert will lead a discussion on ways to connect and drive customer profits to keep them coming back.
AAA QUESTION & ANSWER
More sessions coming soon!
AAA Q&A: New Login Tools & Features
Kayla Wookey, AGI®, Customer Service Team Lead
Discover new tools and features designed to simplify the way you manage your herd. From parent verification enhancements to breeding prediction capabilities, new AAA Login features aim to save you time and streamline management tasks.
AAA Q&A: Member Services Panel
Melissa Hanway, Senior Member Services Specialist, American Angus Association
Delynn Kuykendall, Member Services Specialist, American Angus Association
Hannah Jorgensen, Member Services Representative, American Angus Association
No presentations—just answers. This member-driven discussion puts your questions front and center, providing an opportunity to connect with the Member Services team who helps you keep your Angus business moving forward.
ANGUS MEDIA MARKETING SUMMIT
More sessions coming soon!
Posts to Profit: A Social Media Workshop
Schyler Marley, Associate Digital Marketing Coordinator, Angus Media
Mackenzie Leach, Senior Digital Specialist, Angus Media
Use social media as your marketing engine. A session where strategy meets practical take-homes – we'll show you how to build your brand, drive customers to your sale, and stay in touch.
Cut Through the Noise: Marketing Messages that Work
Miranda Reiman, Director of Digital Content & Strategy, Angus Media
Learn how to connect with buyers by focusing on their challenges and positioning your program as the solution. Walk away with simple action items to start reframing your message.
Education Year-Round
Connect with industry experts and fellow producers during live educational webinars or catch up on topics important to you when you have time. Angus University educational resources for your herd, your business and your Association are always available online.
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View the schedule
Explore Angus Convention events and make plans to connect with ranchers and industry leaders from across the United States.
