Angus University
Our Angus University line up offers a variety of educational topics to help you grow as a producer. Sessions aim to provide actionable takeaways to help you meet your operational goals.
Customize Your Education
Angus University sessions allow you to customize your experience to fit your operational goals. Each room includes sessions on similar subject areas – stick to a room or switch between to tailor the experience.
Session One Breakouts
Saturday, Nov. 1 | 10:00 a.m. - 10:50 a.m.
Unlocking New Value: Pathways for Commercial Calves
Troy Marshall, Director of Commercial Industry Relations for the American Angus Association
Profitability matters, no matter what type of operation you have. Identifying the right registered Angus genetics to meet your goals can be a powerful advantage. A session for both seedstock and commercial producers, you’ll gain a better understanding of the ecosystem of Association tools and programs that can unlock the return on investment.
Room | Truman A
Market Chat: A Conversation Between Cattlemen
Randy Blach, CEO, CattleFax
Paul Dykstra, Director of Supply Management & Analysis, Certified Angus Beef
We’re all talking about the market; let’s have the conversation together. Join CattleFax CEO Randy Blach and Certified Angus Beef’s Paul Dykstra for a market chat. Bring your questions, share your thoughts, and be part of a candid discussion with two of the industry’s most trusted voices.
Room | Truman B
Tailor Your Membership: Tools for Today, Transitions for Tomorrow
Delynn Kuykendall, Member Services Specialist, American Angus Association
Nichole Forsythe, Member Services Specialist, American Angus Association
Is your herd set up for a successful transition to the next generation? Walk away with an actionable checklist to ensure your membership account preferences are set up with your operation’s needs in mind. Staff will walk you through settings that can save time in your day-to-day and ensure a smooth transition when needed.
Room | Trianon A/B
Preventing Last-Minute Meltdowns: Synch Your Management & Marketing Schedules
Angus Media Marketing Summit
Grace Sanburg, Print Services Coordinator/Graphic Artist, Angus Media
Mackenzie Leach, Senior Digital Specialist, Angus Media
Master your marketing ahead of sale day. Don’t wait until the month of your sale to start marketing; the best planning starts early!
Room | Trianon C/D
Session Two Breakouts
Saturday, Nov. 1 | 11:00 a.m. - 11:50 a.m.
Beyond the Sale: Building Seedstock-Commercial Partnerships
Industry Panel
Join us for a panel discussion as we explore creative ways to bring synergy to traditionally segmented industries. How can we leverage the tools, programs and resources available to ensure a profitable outcome at every level of the value chain.
Room | Truman A
New Opportunities for Maternal Trait Selection
Three new EPDs, functional longevity, teat size, and udder suspension, are available on registered Angus cattle and are included in the Maternal Weaned Calf Value ($M). From data collection to opportunities to implement these tools, we’ll discuss ways to help you and your customers select for maternal strength.
Data Done Right: Tips and Tools to Simplify Your Workflow
Nichole Forsythe, Member Services Specialist, American Angus Association
Melissa Hanway, Senior Member Services Specialist, American Angus Association
There are 24 hours in a day and every minute counts. Being intentional with data collection and submission can help streamline the processes. Discover tips, staple features and a few new ones that can make your data journey from start to finish more efficient.
Room | Trianon A/B
No Two Sales Are the Same: Match Your Marketing Goals & Budget
Angus Media Marketing Summit
Session Three Breakouts
Saturday, Nov. 1. | 1:00 p.m. - 1:50 p.m.
Land Stewardship: Profitable Conservation
You’ve worked hard to care for your cattle and your land to build a productive herd and operation. Take advantage of this opportunity to learn how to take your stewardship to the next level and create a more profitable, healthy, and resilient farm or ranch. Plus discover how your commitment is driving consumer demand for beef.
Working in Balance: Carcass and Maternal Traits
Today’s cattle are expected to excel across a wide range of traits. From carcass quality to maternal reliability, can one animal do it all? This session will explore data collected across multiple sectors of the industry and the opportunities to find balance between the pasture and the plate.
Records to Results: Putting Your Data to Work for You
Devin Jacobs, Performance Programs Specialist, American Angus Association
Melissa Hanway, Senior Member Services Specialist, American Angus Association
Records go in and reports come out. Tailor those reports to fit your operation’s needs. This session will dive into a variety of reports and resources that can help you put your data to work for you.
Room | Trianon A/B
Preventing Last-Minute Meltdowns: Synch Your Management & Marketing Schedules
Angus Media Marketing Summit
Master your marketing ahead of sale day. Don’t wait until the month of your sale to start marketing; the best planning starts early!
Room | Trianon C/D
Education Available Year-Round
Connect with industry experts and fellow producers during live educational webinars or catch up on topics important to you when you have time. Angus University educational resources for your herd, your business and your Association are always available online.
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View the schedule
Explore Angus Convention events and make plans to connect with ranchers and industry leaders from across the United States.
