AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Rates & Deadlines - Angus Beef Bulletin

2022 Angus Beef Bulletin® ad deadlines

Issue Reservation
Deadline
Materials
Deadline*
Delivery
(In mailbox)
Suggested Sale Dates Theme
January 2022 Nov 22 Nov 29 Jan 2-5 Mid-January-February The Bull Buyer's Resource
February 2022 Jan 3 Jan 10 Feb 15-20 March Creative Solutions
March 2022 Feb 3 Feb 10 Mar 15-20 April-May Greener Pastures: The Nutrition Edition
June 2022 Feeder-Calf Marketing Guide April 13 April 20 June 2-5 June-August Feeder-calf Marketing Guide: The Price Primer ***
September 2022 July 11 July 18 Aug 20-25 Sept-October Get Down to Business
October 2022 Sept 5 Sept 12 Oct 15-20 November-mid-December Developing Leading Ladies

* To receive camera-ready discount, ads must be in-house and approved by materials deadline.
*** Expanded circulation of 85,000: ABB, mail with June AJ, bulk drops at sale barns. This issue will have different dimensions than a standard Angus Beef Bulletin. Ask for a brochure.

NOTE: The delivery date is the date we are asking the printer to 'guarantee' they will be in the mailbox

Angus Beef Bulletin Ad Sizes ( Click here for sizing of the 2021 Feeder-Calf Marketing Guide )

Ad Size Inches
Horizontal Half 9” x 5.5”
Vertical Half 4.375” x 11.2083"
One-Quarter Page 4.375” x 5.5”
* Please contact the advertising department for pica measurements.
Single-Page ABB Ad Two-Page Spread ABB Ad
Safe image area: 9.14” x 11.38”
Keep all information inside these margins
Call for spread sizing
Trim size: 10.125” x 12.375” Call for spread sizing
Bleed: 10.5” x 12.86” Call for spread sizing

Breeder Advertising Rates

Size New B&W base price, New B&W base price,
New B&W base price1 2- to 4-page contract2 ≥ 5-page contract2
Full $1,295 $1,240 $1,180
Junior $1,400 $1,400 $1,400
Horizontal Half $880 $850 $815
Vertical Half $880 $850 $815
Quarter $550 $530 $510
3 Seedstock directory ad x 5 ---- ---- $530

1 Add $100 for single color; $400 for four-color. Add $60 for bleed. Add $12.50 each for photos placed in ads built in house, including photos sent by farm.
2 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
3 Except for seedstock directory, which is a prepaid five-issue contract. No 4/c available in seedstock directory.
Premium positions, which require insertion in each issue within the annual contract, are available.

To contact your regional manager for advertising assistance, click here.

Corporate Advertising Rates

Size Base Price 2- to 4-page contract 1 ≥ 5-page contract 1
Full $6,000 $5,700 $5,400
Full + 1/3x1 $8,000 $7,500 $7,200
Horizontal Half $4,000 $3,700 $3,400
Vertical Half $4,000 $3,700 $3,400
Quarter $2,000 $1,700 $1,400

1 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
Premium positions, which require insertion in each issue within the annual contract, are available.

For corporate advertising, please contact Kathy LaScala, corporate sales manager, at klascala@angus.org, (816) 383-5219 (office) or (913) 486-7184 (cell).

Angus Seedstock Directory

The monthly Seedstock Directory (a grouping of 1.8194" x 3" classified card ads in sections divided by state) gives a great opportunity for Angus breeders of all budgets to keep their cattle operation’s name in front of Bulletin commercial producer/readers.

Contract options for a five-time insertion are available. Five contracted insertions require a $530 pre-payment ($106 per issue).

To get signed up for the Bulletin Seedstock Directory is easy. Please send your check along with the desired ad copy to ATTN: Account Executive, Angus Beef Bulletin, 3201 Frederick Ave., St. Joseph, Missouri 64506. Contact the Bulletin advertising department at advertising@angus.media to submit your copy and instructions. You can accomplish the entire pre-payment process with the use of a credit card.

Display Advertisement Discounts

Space rate discounted 10% if complete and EPD-accurate print-ready files are received in this office by the ad deadline (see schedule above). No agency commissions or discounts available on breeder rates.

American Angus Association | 3201 Frederick Ave, Saint Joseph, MO 64506 | 816-383-5100 | ©Copyright 2022, All rights reserved.