2022 Angus Beef Bulletin® ad deadlines
| Issue |
Reservation
Deadline |
Materials
Deadline* |
Delivery
(In mailbox) |
Suggested Sale Dates |
Theme |
| January 2022 |
Nov 22 |
Nov 29 |
Jan 2-5 |
Mid-January-February |
The Bull Buyer's Resource |
| February 2022 |
Jan 3 |
Jan 10 |
Feb 15-20 |
March |
Creative Solutions |
| March 2022 |
Feb 3 |
Feb 10 |
Mar 15-20 |
April-May |
Greener Pastures: The Nutrition Edition |
| June 2022 Feeder-Calf Marketing Guide |
April 13 |
April 20 |
June 2-5 |
June-August |
Feeder-calf Marketing Guide: The Price Primer *** |
| September 2022 |
July 11 |
July 18 |
Aug 20-25 |
Sept-October |
Get Down to Business |
| October 2022 |
Sept 5 |
Sept 12 |
Oct 15-20 |
November-mid-December |
Developing Leading Ladies |
* To receive camera-ready discount, ads must be in-house and approved by materials deadline.
*** Expanded circulation of 85,000: ABB, mail with June AJ, bulk drops at sale barns. This issue will have different dimensions than a standard Angus Beef Bulletin. Ask for a brochure.
NOTE: The delivery date is the date we are asking the printer to 'guarantee' they will be in the mailbox
| Ad Size |
Inches |
Picas |
| Horizontal Half |
9” x 5.5” |
54 x 33 |
| Vertical Half |
4.375” x 11.2083" |
26p3 x 67p3 |
| One-Quarter Page |
4.375” x 5.5” |
26p3 x 33 |
Breeder Advertising Rates
| Size |
|
New B&W base price, |
New B&W base price, |
|
New B&W base price1 |
2- to 4-page contract2 |
≥ 5-page contract2 |
| Full |
$1,295 |
$1,240 |
$1,180 |
| Junior |
$1,400 |
$1,400 |
$1,400 |
| Horizontal Half |
$880 |
$850 |
$815 |
| Vertical Half |
$880 |
$850 |
$815 |
| Quarter |
$550 |
$530 |
$510 |
| 3 Seedstock directory ad x 5 |
---- |
---- |
$530 |
1 Add $100 for single color; $400 for four-color. Add $60 for bleed. Add $12.50 each for photos placed in ads built in house, including photos sent by farm.
2 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
3 Except for seedstock directory, which is a prepaid five-issue contract. No 4/c available in seedstock directory.
Premium positions, which require insertion in each issue within the annual contract, are available.
To contact your regional manager for advertising assistance, click here.
Corporate Advertising Rates
| Size |
Base Price |
2- to 4-page contract 1 |
≥ 5-page contract 1 |
| Full |
$6,000 |
$5,700 |
$5,400 |
| Full + 1/3x1 |
$8,000 |
$7,500 |
$7,200 |
| Horizontal Half |
$4,000 |
$3,700 |
$3,400 |
| Vertical Half |
$4,000 |
$3,700 |
$3,400 |
| Quarter |
$2,000 |
$1,700 |
$1,400 |
1 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
Premium positions, which require insertion in each issue within the annual contract, are available.
For corporate advertising, please contact Kathy LaScala, corporate sales manager,
at klascala@angus.org, (816) 383-5219
(office) or (913) 486-7184 (cell).
Angus Seedstock Directory
The monthly Seedstock Directory (a grouping of 1.8194" x 3" classified card ads in sections divided by state) gives a great opportunity for Angus breeders of all budgets to keep their cattle operation’s name in front of Bulletin commercial producer/readers.
Contract options for a five-time insertion are available. Five contracted insertions require a $530 pre-payment ($106 per issue).
To get signed up for the Bulletin Seedstock Directory is easy. Please send your check along with the desired ad copy to ATTN: Account Executive, Angus Beef Bulletin, 3201 Frederick Ave., St. Joseph, Missouri 64506. Contact the Bulletin advertising department at advertising@angus.media to submit your copy and instructions. You can accomplish the entire pre-payment process with the use of a credit card.
Display Advertisement Discounts
Space rate discounted 10% if complete and EPD-accurate print-ready files are received in this office by the ad deadline (see schedule above). No agency commissions or discounts available on breeder rates.
