Check out the recording of our lastest Angus University webinar "Revolutionary Marketing."
Troy Marshall, Association director of commercial industry relations explained how the feeder cattle market is revolutionizing and why you should participate in the revolution. He talked about how you can get started and how the traditional forms of selling feeder cattle aren’t enough anymore. Marshall covered how cattlemen and women can capture additional value for their cattle, enroll in various marketing programs and ultimately differentiate their cattle from the herd.
Prior to joining the American Angus Association, Marshall managed his family’s seedstock operation for more than 20 years. After decades of working with Marshall Cattle Company’s commercial bull buying customers, he understands the challenges commercial producers face and how they can utilize Association programs to improve their operations. Marshall commits his daily efforts to creating opportunities for commercial cattle producers. He focuses on capturing value for cattle with superior genetics within the commercial sector. As the former director of commercial programs for the American Maine-Anjou Association and North American Limousin Foundation, as well as a market analyst for CattleFax, Marshall has a vast knowledge of all facets of the cattle industry. As a main subject of the American Angus Association, he believes it is imperative for producers to receive credit for the hard work they put in to yielding such a product.