Oct. 18, 2010

FOR IMMEDIATE RELEASE

For more information contact:

Crystal Albers, assistant director of communications, 816-383-5100 or calbers@angus.org

Click here to watch a preview of this month’s program.

Reminder: All-New I Am Angus Airs Tonight on RFD-TV

Program set to re-air tomorrow at 9 a.m. (CST), Dish Network, channel 231; DirecTV, channel 345.

Whether you enjoy raising quality beef or just eating it, you’ll want to watch a special, all-new television program airing tonight at 7 p.m. CST (8 p.m. EST) on RFD-TV.

I Am Angus highlights the contributions of America’s ranching industry, with profiles of people from across the country whose lives are defined by Angus cattle and Angus beef.

The hour-long program is the first in a four-part television series developed by the American Angus Association.^®

“This is the first of the I Am Angus programs that will air this fall and winter,” says Bryce Schumann, Association CEO. “The American Angus Association is excited to tell the positive story of American agriculture and is committed to taking a strong, multimedia approach to communicating the value of Angus cattle. These beautiful, impactful new segments do that by sharing intriguing stories of farmers and ranchers.”

The program includes segments on the following people:

· Joe Leathers, manager of the 6666 Ranch, Guthrie, Texas

· Minnie Lou Bradley, Bradley 3 Ranch, Memphis, Texas

· Barb Downey, Downey Ranch, Wamego, Kansas

· Chuck Schroeder, National Cowboy Museum, Oklahoma City, Okla.

· Doug Ensign, Mission Creek Ranch, Livingston, Mont.

· Lynne Sherrod, Sherrod Ranch, Collbran, Colo.

· Frank Champion Murphy, artist, Glen Ellyn, Illinois

· John and Judy Griswold, Nero’s Grill, Nashville, Tenn.

· Lynne Hinrichsen, R&L Angus, Westmoreland, Kan.

The program is sponsored by IGENITY^® Profile for Angus, which provides Angus breeders with the industry’s most comprehensive DNA profile on an array of economically important traits.

I Am Angus will air at 7 p.m. CST (8 p.m. EST) this evening on RFD-TV and is set to re-air Tuesday at 9 a.m. (CST).

RFD-TV is available on Dish Network, channel 231; DirecTV, channel 345; or hundreds of other independent cable operators. Check local listings for more information. Click here to learn more about the program.

The American Angus Association serves nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

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