Oct. 12, 2010

FOR IMMEDIATE RELEASE

For more information contact:

Crystal Albers, assistant director of communications/web editor, at 816-383-5134 or calbers@angus.org

Angus Cattle and YouTube: 300,000 Views and Counting

American Angus Association’s YouTube channel achieved a significant milestone this week: 300,000 total views.

YouTube, a social media website where Internet users can upload and share videos, is playing an increasingly influential role for both pro- and anti-agricultural groups.

The Association has developed its YouTube presence into an important vehicle for advancing agriculture’s positive story to both rural and urban Internet users.

Currently, the Angus channel is receiving between 700 and 1,000 views per day — up significantly from last year’s 250 views per day.

“Right now, our YouTube channel allows us to share our story with people around the world,” says Eric Grant, Association director of public relations. “In addition to our accelerating presence on nationwide television, we are now reaching a very wide audience every hour of every day through our use of YouTube. Not only has it allowed us to promote the Angus breed, but also inform our members and others about Association programs and services.”

Several newly posted videos can be viewed on www.angus.org, the Association’s website. To locate them on YouTube, visit www.youtube.com, and use the search terms “I Am Angus.”

The American Angus Association serves nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

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