March 7, 2013

FOR IMMEDIATE RELEASE

For more information contact:
Carrie Heitman, communications coordinator, at 816-383-5100 or cheitman@angus.org; or
Lou Ann Adams, information systems director, at 816-383-5100 or ladams@angus.org.

VIDEOS: How to use Angus Mobile.
DOWNLOAD: Latest version of the smartphone app.

Angus Mobile Tops 10,000 Downloads
The free, smartphone app is particularly useful during bull-sale season.

It’s bull sale season in cattle country. And that means herd records, expected progeny differences (EPDs) and other performance measures are in high demand. Producers looking for that perfect herd sire need information to select an animal that best fits their needs.

Now it is easier than ever before to access data on registered Angus cattle. All it takes is a touch of a button – no matter where a potential buyer is located. Angus Mobile, the official smartphone application of the American Angus Association^®, offers breeders an instant connection to the nation’s largest, most accurate genetic database.

“If a buyer is in the pasture or sale barn, they can use Angus Mobile to pull up all the background information from as many generations as they need,” says Chris Stallo, assistant director of information systems for the Association.

Using Angus Mobile, bull customers can enter in an animal’s registration number or name and find all recorded pedigrees, EPDs, ownership records and the most current percentile rankings. The user-friendly application presents the records so they can be navigated within seconds.

“When someone is in the pen deciding on a set of bulls, the chance to browse this type of added information is extremely valuable,” Stallo says.

To date, more than 10,700 users have downloaded Angus Mobile. As more and more producers realize its value, Stallo expect that number to continue to rise: “Angus Mobile is the most convenient way to stay up-to-date with Angus news and with your herd’s record keeping; plus it’s free.”

In addition to animal search, Angus Mobile is an effective herd management tool. By using the “My Herd” feature, Angus breeders can access their AAA Login account to update herd inventory, record calves as soon as they are born and manage other Association tasks. App users can also browse National Cattle Evaluation (NCE) weekly updates. The NCE hosts the most up-to-date genetic prediction for animals registered with the Association, and allows producers to better evaluate selection objectives and progress in their herd.

Angus Mobile also offers links to Beef Improvement Records and Angus Herd Improvement Records, plus tools such as the gestation calculator and tables to tabulate the date when a calf is due, which is based on a 283-day pregnancy.

Download the Angus Mobile app

            Visit the iTunes Store or App Store when using an iPhone, iPod or iPad. A quick search for Angus results in the application link. Click on install, and the icon will appear on the device’s screen or desktop.

The Angus Mobile app is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (third generation and fourth generation), and iPad. It requires iOS 5.0 or later, which can also be downloaded through iTunes and installed by connecting the iPhone to a computer.

            For Android devices, visit Google Play or the Amazon App Store and search for Angus and the application should appear. Download on a smartphone, and it is ready to operate.

            To ensure the best possible experience, Angus Mobile users are encouraged to update the application whenever new versions are released.

ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving more than 25,000 members across the United States, Canada and several other countries. It’s home to an extensive breed registry that grows by nearly 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association, visit www.ANGUS.org.

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