August 16, 2017
FOR IMMEDIATE RELEASE
For more information contact:
Clint Mefford, Director of Communications, at 816-383-5143 or cmefford@angus.org
PHOTO: Available on request via prphotos@angus.org
Angus Hires Digital Content Manager
Katy Holdener to manage digital content for the American Angus Association and its entities
The American Angus Association announces Katy Holdener, a native of Tracy, Calif., as the organization’s Digital Content Manager. Holdener began her new role August 14.
As the Digital Content Manager, Holdener is responsible for executing communication and branding strategies for all digital content, both external and internal, for the Association and its entities, Angus Productions Inc. (API), Angus Genetics Inc. (AGI) and the Angus Foundation.
“Katy is a talented and bright individual with a keen eye for producing quality content, as well as understanding the importance of building a strong, digital brand which speaks to a variety of audiences,” says Clint Mefford, Director of Communications. “Katy will play a key role in streamlining online processes and enhancing user experience for members in the digital realm.”
In her new position, Holdener will coordinate digital stories for the angus.org website, while reviewing and creating monthly analytic reports to determine audience engagement. She will also serve an integral role in overall communications planning and scheduling to meet the needs of Association members, commercial partners and other audiences.
“It is truly an honor to join the American Angus Association’s knowledgeable and experienced communications team,” says Holdener. “I look forward to building relationships with the Association’s membership while cultivating relevant and insightful digital content.”
Holdener will also contribute to Associations multimedia reporting efforts, including writing, photography, videography for The Angus Report, I Am Angus and Angus Journal.
Prior to joining the Angus team, Holdener served as the Marketing and Communications Coordinator for the American Hereford Association in Kansas City, Mo., and was vital in the revitalization of their digital and online presence.
“Coming from a cattle background, I have always held the American Angus Association in high regard,” says Holdener. “I am excited to represent the members of the largest breed association in the world across various digital platforms.”
For more news and information on the American Angus Association’s communications efforts, visit www.angus.org.
ANGUS MEANS BUSINESS. The American Angus Association® is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.
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