MaternalPlus™ — Whole‐Herd Reporting

A profitable cow herd begins with efficient females. But how can producers receive the most out of reproductive trait data? The answer is MaternalPlus — Whole-Herd Reporting.

MaternalPlus — Whole-Herd Reporting provides Angus breeders and their customers the information they need to make effective selection decisions. It’s a voluntary, whole-herd reporting system designed to capture additional reproductive trait data and, ultimately, expand reproductive and cow survivability tools.

By using MaternalPlus — Whole-Herd Reporting, producers will receive additional information at birth weight data processing, including calving ease, birth weight and weaning weight EPDs for calves out of inventoried cows. If no birth weights are submitted but weaning weights are, calves will receive these EPDs at weaning processing time. In addition, MaternalPlus — Whole-Herd Reporting allows producers to submit cow disposal codes and reason designations, which keeps an accurate record of why a cow was culled.

Visit AAA Login to enroll your herd in MaternalPlus. Click here for a list of MaternalPlus Participants in your area.

MaternalPlus — Whole-Herd Reporting Requirements

Require heifer breeding records, and for each inventoried female submit one of the following:

  • Calf weaning weight (or pre-weaning disposal code)
  • Disposal code for cow
  • Reason code for why cow didn’t produce

MaternalPlus Program Information - Terms & Conditions

MaternalPlus Program - Commonly Asked Questions

Get Rebates for Enrolling

The American Angus Association is excited to announce a cash-back rebate incentive program for herds enrolled in MaternalPlus. The Association recognizes good data reporting takes commitment and wants to show the membership its appreciation for ranchers reporting cow and heifer production data.

What’s the incentive?

  • Introductory 5% cash back on Association fees after a producer completes the first year’s re-enrollment.
  • 2.5% cash back each subsequent year a re-enrollment is completed until 150,000 females are enrolled in the MaternalPlus program.
  • Association fees eligible for the cash-back rebate include: membership, registration, transfer and AHIR fees submitted and paid for in the previous 12 months.

How do I get cash back?

Visit your AAA Login account and enroll your herd in MaternalPlus. Once you re-enroll after the first year, you are eligible for your cash back rebate. For more details of the program, click here.

Don’t wait too long to enroll! Once the program re-enrolls 150,000 active females, the program’s incentive will sunset. But by that time, you will have witnessed the benefits whole-herd reporting has on the value of your data, and members will be on the cusp of receiving a cow longevity tool to make selection decisions.

Testimonial Videos
Hear from Tehama Angus and Cheryl Fairbairn as they detail their experiences with the Maternal Plus program and why they choose to participate.

Initial Enrollment & Cleaning Up Cow Inventory
Learn how to enroll in MaternalPlus and once enrolled, how to clean up and accept your cow inventory to get started in MaternalPlus.

Annual Re-enrollment Process
Learn how to complete the annual re-enrollment process.

Tutorial Videos
Maternal Plus Initial Enrollment Tutorial - Learn how to enroll in MaternalPlus.
Maternal Plus Re-enrollment Tutorial - Learn how to complete the annual re-enrollment process.

Make better decisions earlier & save on registration costs: received CED, BW & WW EPDS on unregistered calves.

Increase the accuracy of heifer pregnancy EPDs by reporting heifer breeding records each year.

Help create a cow production tool like longevity for the Angus breed.

Receive additional herd reports to make decisions.

Click here for report examples.

  • Breeders can enroll any time.
  • Cows are assessed an annual $3 fee per female which replaces her calf's associated AHIR birth or weaning weight fee.
  • Heifers enroll in the program for free.
  • At birth weight data processing time, Calving Ease, Birth Weight and Weaning Weight EPDs are provided.
  • Allows breeders to report data using traditional means of performance reporting, such as Angus Information Management Software (AIMS), AAA Login and other software.
  • MaternalPlus allows for complete production and disposal of your cow herd.
  • Requirements include heifer breeding records, and for each inventoried female: calf record (weight, preweaning or disposal code); or disposal code for cow; or reason designations.
  • AAA Login is the venue for participating and learning more about MaternalPlus.
MaternalPlus Participants
View MaternalPlus Participants
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