The Cattlemen’s Black Book
By JD Rosman
For years, Angus producers from across the country have kept herd records using the pocket-sized Beef Record Services (BRS)/AngusSource® black books. Stacks of the books, some dating back more than 30 years, contain handwritten information about the producer’s cattle, memories of where their operations have been and where they are today.
Every detail counts when it comes to managing a profitable herd, and the American Angus Association® is now accepting orders for the 2018 edition of the black book.
“Black books can be the most cost effective herd management system for your operation,” says Ginette Gottswiller, Association director of commercial programs. “They are a popular item with both registered and commercial producers of all sizes.”
The 2018 books are available in any quantity for $3 each and can be customized, free of charge, with purchases of 100 or more. Customized orders may include the operation’s logo and contact information foil stamped onto the back cover, while standard orders feature the Association’s logo.
Orders must be placed no later than July 31 and customized orders should be proofed prior to sending in the information.
Offered through the Association’s AngusSource program, the black books are a way for cattle producers to collect the information they need to submit back to the office or track important milestones or dates for enrolling in marketing programs. The books include sections for recording pasture usage, calf information, AI breeding records, supplement and cattle treatment records, in addition to a section for notes and a yearly calendar.
All of the information contained in the black books makes them an easy choice for Angus producers wanting to improve their herds: “Cattle records are critical when it comes to making data-driven decisions to improve overall herd profitability,” Gottswiller says. “Place your order today to ensure timely delivery this fall.”
Books will be shipped on or around the week of Oct. 15 ? just in time to distribute to customers during the fall marketing and holiday seasons. To place orders, contact the AngusSource department at 816-383-5100 or email firstname.lastname@example.org.
“The books are a great way to advertise an operation 365 days a year,” Gottswiller says. “They are a simple promotion that can be handed out to customers throughout the entire year, on the ranch or at shows and conventions.”
ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association’s programs and services, visit www.ANGUS.org.