Watch the Latest “I Am Angus” Film
By Rachel Robinson
“Greatness is not something you can weigh or measure scientifically,” said Richard Halstead, portrait artist of the five Saddle and Sirloin Portrait Gallery inductees featured in “I Am Angus | The Art of Greatness.” “Greatness is not fashion. It’s not fame either. It’s not someone who’s making the biggest splash, the biggest noise. It’s someone who has a lasting quality. It doesn’t have to be earth shaking. It doesn’t have to follow any pre-conceived concept of greatness. There’s no one strict formula for making greatness. It’s what people do with what they have.”
Minnie Lou Bradley. Dave Nichols. Tom Burke. Mick Colvin. Dr. David Hawkins. Though inducted into the famed Saddle and Sirloin for different reasons, all have contributed in substantial ways to the Angus business and cattle industry as a whole. Premiering Christmas Eve, this year’s “I Am Angus” – produced by the American Angus Association® – explores the meaning of greatness through the portraits of Bradley, Nichols, Burke, Colvin and Hawkins and their contributions to the industry.
Tune into RFD-TV on Christmas Eve and New Year’s Eve at 7 p.m. CST to hear about how five very different people are great in their own ways and how their accomplishments have forever changed the beef cattle industry. The film will also be available on our YouTube channel – Angus TV – after the premiere.
“The Saddle and Sirloin Portrait Gallery is one of the most prestigious honors available in the cattle industry,” said Josh Comninellis, Association video production director. “We are thrilled to showcase these five icons and dig into what makes each one great in his or her own way.”
The original description of the “I Am Angus” concept, initially developed by the Angus Media team in early 2010, was to produce “personal portraits of the individuals responsible, directly or indirectly, for the production of Angus beef told across the mediums of film, photography and print.”
Since the first segment premiered in October of the same year, the Association has released 37 complete films. Each film, broadcast on RFD-TV and Angus TV, has garnered a following from thousands of cattle producers and consumers alike.
Telling the story of cattlemen and women, cattle feeders and beef industry icons give the rural community a voice in both the cinematography and printed journalism realms. Reaching thousands with each film and Angus Journal story, the “I Am Angus” productions allow the American Angus Association to broaden the reach of the Angus breed’s role in the beef industry.
Subscribe to our YouTube channel – Angus TV – to be notified when other videos and films are produced.
Watch the full film here.