Dec. 31, 2009

FOR IMMEDIATE RELEASE

For more information contact:

Crystal Albers, assistant director of communications/web editor, at 816-383-5100 or calbers@angus.org

First-Ever Angus Broadcast to Air Monday Evening

The American Angus Association^® invites you to tune in to its first-ever nationally televised program on Monday, Jan. 4 at 9 p.m., EST, on RFD-TV.

Titled I Am Angus, the one-hour documentary features the stories of people whose lives are defined by Angus cattle and Angus beef.

The program also includes two informational segments about Association programs and services designed to strengthen the economic position of cattle producers.

Film footage from the 1940s, 50s and 60s – narrated by radio great Paul Harvey in 1949 — will feature Angus farms and ranches, and showcase the dramatic changes in beef production, selection and marketing during the last 60 years.

In total, the program includes footage taken in more than 15 states.

“Whether you’re currently in the Angus business or not, there’s something for you in this program,” says Eric Grant, Association director of public relations and communications. “Everyone in agriculture can relate to the stories being told here — the shared passion for the land and cattle.”

I Am Angus will air at 9 p.m. EST, Jan. 4, 2010, on RFD-TV. Check local listings for more information.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

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