Dec.
28, 2012
FOR
IMMEDIATE RELEASE
For more information contact:
Carrie Heitman, communications coordinator, at 816-383-5100 or cheitman@angus.org; or
Bill
Bowman, chief operating officer, at 816-383-5100 or bbowman@angus.org.
VIDEO: Interview with Bill
Bowman on MaternalPlus.
Resolve to Improve Cow Herd Productivity
Enroll in the
MaternalPlus® program to capture additional reproductive trait data.
As 2013 approaches, thoughts turn to New
Year resolutions. Many cattlemen may be focusing on how they can increase cow
herd productivity and profitability. With that goal in mind, the American Angus
Association® encourages breeders to consider enrolling cows in the
MaternalPlus® program.
“Efficiency is critical in today’s
cattle business,” says Association Chief Operating Officer Bill Bowman. “The
MaternalPlus program is an additional tool producers can use to evaluate their
animals and make the best management decisions possible.”
Launched in early 2012, MaternalPlus is a voluntary, inventory-based reporting system designed to capture additional reproductive trait data, and ultimately, expand the No. 1 profit driver in the cattle industry — reproductive and lifetime productivity. Already, nearly 170 breeders have participated in the MaternalPlus program.
“We have solid information on carcass traits, growth trends and other profit determinants,” Bowman says. “MaternalPlus allows us to analyze data that has otherwise gone undocumented, and can make a huge impact to an operation’s bottom line.”
And there is no better time than the New Year to sign up for MaternalPlus. Producers can enroll at any time, but for spring-calving programs the best time is prior to the beginning of calving season.
With enrollment, producers will receive additional information at weaning processing including calving ease, birth weight and weaning weight expected progeny differences (EPDs) for calves out of inventoried cows.
MaternalPlus allows producers to:
· capture cow herd and reproductive performance data;
· gain faster access to preweaning EPDs as a selection tool;
· characterize females through heifer pregnancy EPDs tied directly to herd genetics;
· expand new trait development for Angus reproductive and longevity measures; and
· streamline their ability to track heifer and cow reproductive records through AAA Login.
In addition, MaternalPlus lays the groundwork for selection tools related to cow longevity in the herd. For each cow, if a calf is not reported, a disposal code needs to be designated. Gathering these records will allow the Association, and individual cattlemen, the opportunity to study female trait improvements similar to what the Angus breed has witnessed in other economically relevant traits.
Get started with MaternalPlus by visiting the website or accessing AAA Login. To learn more about signing up, reference this Angus Journal article written by Association Director of Genetic Research Sally Northcutt.
A list of farms and ranches that have completed the MaternalPlus enrollment to date follows.
Highlander Ranch,
Alabama |
|
Pleasant Grove Farms,
Alabama |
|
Fred & Shirley Williams,
Arkansas |
|
Fox Angus Venture,
California |
|
J J
Angus, California |
|
Rollingwood Ranch, California |
|
Joe & Michele Sammis, California |
|
Schafer Angus Cattle,
California |
|
Mick Cotten, Colorado |
|
Michael L Ripp, Colorado |
|
Hill Vue Farm, Georgia |
|
Mike McCravy, Georgia |
|
D K Bechtum &
Family, Iowa |
|
Brad Z Ranch, Iowa |
|
Crawford &
Crawford Inc., Iowa |
|
R A Hanrahan &
Son, Iowa |
|
Iowa State University
Research Herd, Iowa |
|
Lance Larsen, Iowa |
|
Nichols Farms, Iowa |
|
Pure Genetics Angus,
Iowa |
|
Wiederstein Pure Angus Farm, Iowa |
|
Chester Adams, Idaho |
|
Stewart Select Angus
LLC, Indiana |
|
Joel & or Mary
Bunker, Kansas |
|
Dalebanks Angus Inc., Kansas |
|
Wendling Farm LLC, Kansas |
|
Timothy John Sullivan,
Minnesota |
|
Douglas R Cartee II, Missouri |
|
Eggers Stock Farm,
Missouri |
|
Farnsworth Cattle Co,
Missouri |
|
Carl or Linda
Goodnight, Missouri |
|
Hunter Angus, Missouri |
|
Robt D/J Paula Neese,
Missouri |
|
Elizabeth M Otte, Missouri |
|
Worthington Angus,
Missouri |
|
Kollin N Davis, Mississippi |
|
Waggoner Cattle Co LLC,
Mississippi |
|
Sitz Angus Farm, Montana |
|
Daniel Brown, North
Carolina |
|
W A Cook Jr, North
Carolina |
|
Diamond J Angus Ranch,
North Dakota |
|
Keith & Nikki Medalen, North Dakota |
|
Opp Bros Angus, North Dakota |
|
Ressler Angus, North Dakota |
|
Shane & Amanda Talkington, North Dakota |
|
Richard C Tokach, North Dakota |
|
Kraus Angus Ranch,
Nebraska |
|
William N Riecken, Nebraska |
|
Arlen J & Becky
Sawyer, Nebraska |
|
Douglas A or Mary F Emrick, Ohio |
|
Terry & Denise Pearcy, Oklahoma |
|
John H Pfeiffer Jr,
Oklahoma |
|
James Anderson, South
Dakota |
|
Sodak Angus Ranch, South Dakota |
|
Stomprud Angus Ranch, South Dakota |
|
Peter A DiCorleto, Tennessee |
|
Haynes Angus Farm,
Tennessee |
|
Bradley 3 Ranch
Limited, Texas |
|
Olson Cattle Co.,
Texas |
|
Edgewood Angus LLC,
Virginia |
|
Matt Hayter, Washington |
|
Woodhill Farms Inc., Wisconsin |
|
Daniel Greet, Wyoming |
The
American Angus Association serves nearly 30,000 members across the United States
and Canada. It provides programs and services to farmers, ranchers and others
who rely on the power of Angus to produce quality genetics for the beef
industry and quality beef for consumers.
For
more information about Angus cattle and the American Angus Association’s
programs and services, visit www.angus.org.
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