Nov. 15, 2012

 

FOR IMMEDIATE RELEASE


For more information contact:
Carrie Heitman, communications coordinator, 816-383-5100 or cheitman@angus.org.


VIDEO: Watch a preview of the premiere episode.


I Am Angus Season Premiere Broadcasts Nov. 19
Back for its fourth year, the program airs at 8 p.m. EST next Monday on RFD-TV.

 

America’s farms, ranches and the communities that surround them are considered by many as the country’s last, best places. They are a direct connection to the past; an essential venture for the future. The hard-working cattlemen who call these places home are committed to preserving the rural way of life and raising quality beef for consumers. Join the American Angus Association® as it travels to these captivating areas in its hour-long documentary, I Am Angus.

Beginning its fourth season, I Am Angus premieres at 8 p.m. Eastern (7 p.m. Central) Monday, Nov. 19 on RFD-TV. A second broadcast is set for 10 p.m. Eastern (9 p.m. Central) Thanksgiving Day, Nov. 22. Produced entirely by the Association, the upcoming episode explores the golden age of the cattle business and how ranchers continue to serve as stewards of the land.

“The I Am Angus premiere episode takes us back to historic Chicago, and how the area shaped modern agriculture as we know it,” says Eric Grant, Association public relations and communications director. “We also feature ranchers from the open spaces of South Dakota, to the rolling hills of Oklahoma. It’s an entertaining look inside today’s cattle industry.”

I Am Angus focuses on the heart of the Angus cattle business — its people, their heritage and why they are involved in agriculture. The hour-long documentary series explores each corner of the beef industry, Angus heritage, and how animal agriculture meets the challenge of feeding a growing population.

 Featured in the Nov. 19 episode are:

·         Clifford Simmons, Omega Farms, Williamstown, Mich., shares the importance of creating an ecological balance between wildlife and production agriculture.

·         H.R. Stroud, Lone Elm Farm, Armington, Ill., describes how straightbred Angus cattle achieve a consistent product that ensures consumer confidence.

·         John and Gaye Pfeiffer, Pfeiffer Angus Farms, Mulhall, Okla., explain their role in feeding the world by taking care of the land, animals and resources around them.

·         Ron “Jim” Geddes, Clark, Mo., a rancher and herdsman of several prestigious Angus farms, shares his memories of riding the rails across the country alongside prize-winning Angus show cattle.

·         Historian and author, Richard Lindberg, Chicago, Ill., shares the history of the Chicago Amphitheatre, the one-time home of the Chicago International, the world’s greatest livestock show and the rise in modern agriculture.

·         Jim Rentz, Creek Side Farm, Chickasaw, Ohio, and author of Angus Trails and Tales, tells stories from his lifetime in the Angus business.

·         Bill Weller, Weller Ranch, Kadoka, S.D., describes how his family has raised cattle in the Badlands of South Dakota for more than three generations.

·         Mike Connor, Chicago Mercantile Exchange commodities trader, Chicago, Ill., explains the revolutionary change in commodity exchanges and the impending end of pit trading.

·         Arthur H. Miller, archivist and librarian for Special Collections, Lake Forest College of Lake Forest, Ill., explains the strategic placement of the first registered Angus herd and how the founding fathers were generation ahead of their time.

 

The program is sponsored by VitaFerm® Concept-Aid, a nutritional product that improves fertility and conception rates in cattle, and is broadcast on RFD-TV. RFD-TV is distributed by more than 625 cable operators, and can be found on DirecTV channel 345 and Dish Network channel 231. Check local listings for more information. For more information about VitaFerm Concept-Aid, visit www.vitaferm.com.

And, save the date for the second I Am Angus episode Dec. 3, as the Association introduces families involved in the business of raising Angus cattle and young people who are future leaders in the industry. For more information or to watch segments from past shows, visit the Association’s website or YouTube Channel.

 

The American Angus Association serves nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

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