Oct. 31, 2012

FOR IMMEDIATE RELEASE

For more information contact:

Terry Cotton, general manager, Angus Productions Inc., 816-383-5214, tcotton@angusjournal.com; or

Shauna Hermel, editor, Angus Productions Inc., 816-383-5270, shermel@angusjournal.com

Angus Journal Offers Digital Edition

New format will provide subscribers quicker access, bonus features.

Angus Journal subscribers are getting a bonus this month as the flagship publication of the American Angus Association^® premiers its digital component. The new format puts the entire magazine — articles and advertising — online as soon as the issue comes off the printing press, giving subscribers access to the issue a week to 10 days earlier than usual.

“That’s a great benefit to readers wanting to review sale offerings before attending a producer’s sale, not to mention the advertiser hoping to give potential customers a few extra days to evaluate the cattle,” says Terry Cotton, general manager. “The new format will allow advertisers to include video that will be accessible in the digital edition, and, of course, website addresses will provide instant access to the advertiser’s homepage or sale book.”

“Editorially, we hope to enhance articles with video interviews of sources that can add a new dimension to our stories,” says Shauna Hermel, editor. “We always try to give our readers tips on where to go to get additional information. The new format will allow that at the click of a button, and we’ll be able to add bonus features.”

Navigation is simple. Readers can click on a story title in the table of contents and go directly to the article or use the search feature to find an advertiser or article topic. Readers can share stories or advertisements with the click of a button.

“We are not moving away from the print edition,” Cotton assures readers, “and that’s why we have chosen to couple the digital edition with the print subscription. Both formats are included in one subscription rate. We simply want to enhance your experience with what we think is the best publication in the beef industry.”

Instructions for how to sign up for Angus Journal Login to gain access to the digital format are available at www.api-virtuallibrary.com/AJLoginSignupInstructions.htm. To subscribe to the Angus Journal or to purchase a gift subscription for an Angus enthusiast, visit www.angusonline.org/Journal/JrnSubscr.aspx. For assistance, contact the Angus Journal staff at 816-383-5100 or email shermel@angusjournal.com.

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