May 1, 2013
FOR IMMEDIATE RELEASE
For more information contact:
Katie Allen, Angus Foundation director of marketing and
public relations, at 816-383-5100 or kallen@angusfoundation.org
Applications are Available
for Angus Juniors to Participate in The Scoop 2013
The
project allows National Junior Angus Association members to gain real-world
experience through the development of a publication for junior members, by
junior members.
The National Junior Angus Association (NJAA) and Angus Foundation are pleased to again provide NJAA members who have completed the ninth grade with an opportunity to gain experience in the areas of communication, business, writing and photography. This year marks the sixth year for The Scoop, an annual electronic publication produced by NJAA members, who work as a team to create stories and artwork with the help of top communication professionals.
In addition to gaining experience, The Scoop provides networking opportunities between other juniors and industry leaders. After participating on The Scoop staff, hopefully junior members will be prepared to pursue majors and careers in photography, communications, marketing, advertising or public relations.
Junior members who participate in The Scoop often conduct interviews and write stories about events at the National Junior Angus Show (NJAS) or other topics in the beef industry. For those who prefer the artistic side of the publication, there are opportunities to assist with contributing photos or artwork, as well as assisting with the layout.
The Scoop staff will meet at 2 p.m. Sunday through Thursday during the 2013 NJAS in Kansas City, Mo., but the opportunity is also available to members who do not plan to attend the show.
Robin Ruff, director of junior activities for the American Angus Association®, says if juniors have even the slightest interest in photography, communications, marketing, advertising or public relations, they should sign up for The Scoop experience and learn more about working in a real-world communications setting.
“Communication skills are vital in any profession, and The Scoop allows juniors to get hands-on experience and have their work published, whether that’s a written story, photo or artwork,” Ruff says. “Juniors are also able to learn more about the NJAA, interact closely with fellow junior staff members of a similar age and gain a greater grasp on the issues facing the beef industry.”
The application is available online at www.njaa.info or www.angusfoundation.org. Applications should be postmarked by June 15, 2013, or sent electronically to Katie Allen, Angus Foundation Director of Marketing and Public Relations, at 3201 Frederick Ave., St. Joseph, MO 64506 or kallen@angusfoundation.org. Juniors who apply will be notified of their status on the staff prior to the NJAS.
The Scoop is produced courtesy of the NJAA, which currently has more than 6,000 members, and Angus Foundation. The completed publication will be released on the NJAA website in the fall.
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