April 7, 2011

FOR IMMEDIATE RELEASE

For more information contact:

Crystal Albers, assistsant director of communications/web editor, at 816-383-5100 or calbers@angus.org

‘Sure Champ Angus Hour’ Airs this Month

Tune in to RFD-TV at 7 p.m. (CDT), April 25.

Before summer show season kicks off, cattle enthusiasts will have an opportunity to unlock the secrets of winning in the showring. The American Angus Association^® in partnership with BioZyme Inc. — makers of Sure Champ — will air The Sure Champ Angus Hour this month on RFD-TV.

The live program will feature three panelists discussing nutrition, daily care and showring preparation for heifer and steer show projects. Panelists include:

• Paige Wallace, junior Angus member, Mount Vernon, Mo.;

• Jon Davis, show and sale cattle manager, Champion Hill Angus, Bidwell, Ohio; and

• Radale Tiner, area sales manager, VitaFerm^® Sure Champ.

The live show will allow viewers to call in with their questions pertaining to nutrition, pre-show preparation, and presenting your animal in the showring.

Viewers can also e-mail their questions prior to the show to cyoung@angus.org or submit them to Sure Champ’s Facebook page at www.facebook.com/surechamp.

“Show preparations begin long before show day,” says Crystal Young, American Angus Association assistant director of public relations. “It will be an excellent opportunity to learn from some of the top cattlemen in the business.”

Radale Tiner of VitaFerm Sure Champ says showmen from any location or herd size can learn helpful show preparation tips from the program.

“The Sure Champ Angus Hour will be a great opportunity for showmen of all ages and experience levels to gain better insight into how nutrition and pre-show preparation can get them closer to the winner’s circle,” he says.

Tune in at 7 p.m. CDT, April 25 to RFD-TV, available on DirecTV channel 345, Dish Network channel 231 and more than 625 cable operators.

Segments will also be posted to www.angus.org following the show.

Visit www.angus.org for more information or to check your local listings.

The American Angus Association is the nation’s largest beef organization, serving nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

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