Feb. 21, 2011

FOR IMMEDIATE RELEASE

For more information contact:

Crystal Albers, assistant director of communications, 816-383-5100 or calbers@angus.org

Click here to watch a preview of this month’s program.

I Am Angus Series Continues Feb. 28

Whether you’re a consumer or cattle rancher you have a connection to beef.

On Monday, Feb. 28, I Am Angus explores that connection.

The hour-long show, which airs at 7 p.m. CST on RFD-TV, is the fourth program in the Association’s four-part television series that began earlier this fall. The February episode — titled “Connections” — celebrates the relationship between America’s cattle ranchers and those who consume the quality Angus beef they raise.

“This latest edition of I Am Angus focuses on the unique stories that reflect our Angus heritage, how we convey that heritage to consumers and what it takes to maintain those connections,” says Eric Grant, American Angus Association director of public relations and communications. “This program is especially relevant in a society where agriculture is often misunderstood.”

The Association-produced program includes segments featuring the following people:

• W.A. McHenry, the Civil War veteran who produced the famed Angus bull, Earl Marshall on his farm near Denison, Iowa;

• Steven Burress, Logan, Iowa, and Ardyce O’Neill, Logan, Iowa;

• Bernie Rollin, animal ethicist, Colorado State University;

• Chelsea Good, law student, Topeka, Kan.;

• Gordon Keys, Middleburg, Va.; and Bob Vantrease, Upperville, Va.;

• C.J. Hadley, publisher, Range magazine, Carson City, Nev.;

• Lance and Larry Thompson, Russellville, Mo.;

• Temple Grandin, Colorado State University; and

• Frank and Maria Bramwell, Kansas City, Mo.

The program is sponsored by the IGENITY^® Profile for Angus, which provides Angus breeders with the industry’s most comprehensive DNA profile on an array of economically important traits.

I Am Angus will air at 7 p.m. CST (8 p.m. EST), Monday, Feb. 28, on RFD-TV. RFD-TV is distributed by more than 625 cable operators, and can be found on DirecTV channel 345 and Dish Network channel 231. Check local listings for more information.

Click here to watch a preview of this month’s program, or visit www.angus.org to watch segments from the January show.

The American Angus Association serves nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

###