Ambassador Progam

The National Junior Angus Association (NJAA) is fortunate to involve hundreds of outstanding youth leaders in the Angus industry. In 2012, the NJAA selected its first-ever Angus Ambassador. This individual is tasked with representing the organization at cattle events and meetings throughout the United States and Canada. The Angus Ambassador is sponsored by the Angus Foundation.

Click here for more information on how to apply for the Angus Ambassador program.

Previous Ambassador Posts

Cale Hinrichsen

Angus Ambassador 2018-2019

April 8, 2019

Canadian Goal Conference

I had the opportunity to travel to Moose Jaw, Canada for the 2019 Guiding Outstand Angus Leaders (GOAL) Conference. This is the Canadian Junior Angus Association’s version of the NJAA LEAD Conference. I had no idea what to expect when I landed in Canada with Junior Board members Brody, Keegan, and Hailey, except freezing temperatures. However, the Canadian Junior Angus members made Brody, Keegan, Hailey, and I feel extremely welcome.

Over the next few days, we went through various leadership workshops, and we listened to several speakers. It was interesting to learn about activism within the agricultural industry from Bruce Vincent. However, my favorite speaker was the energetic Chad Owens. He delivered an impactful speech on what fuels him to become better each day. He informed us through his journey to play professional football, he had to overcome a myriad of obstacles. He taught us to never give up in the pursuit of our dreams.

Overall, it was an impactful trip to see things from a different perspective in Canada. We learned how Angus cattle were cared for in Canada and issues Canadian Angus breeders faced each day. I networked with other juniors in the Canadian Junior Angus Association who were also attending the conference, and I look forward to staying in touch with them in the future. I encourage anyone who is interested in the GOAL Conference to attend.

Previous Ambassador


Angus Ambassador 2017-2018

August 10, 2018

50th Annual Beef Improvement Federation (BIF)

The Ambassador position provides a unique opportunity for junior members to travel and gain knowledge, experience and connections in a wide range of industry areas of focus. Within the area of science and research, I had the opportunity to attend the 50th annual Beef Improvement Federation (BIF) convention in Loveland, CO. BIF was founded in 1968 and is dedicated to advancing all segments of the beef industry. The overall goal of the BIF is to connect science and industry to improve beef cattle genetics. The annual convention is held at a different university every year and brings together industry professionals, producers and researchers to discuss current issues facing the beef industry. This was an awesome opportunity for me to meet some of the brightest minds in our industry

Speakers at the convention presented on a wide variety of topics. I chose to attend presentations that interested me including discussions on meat quality, efficiency and sustainability, the use of genomics for better management, research on embryology and more. This event is one that allows you the ability to tailor the experience to your interests.

One interesting fact I learned about the BIF was that one of the first projects was to develop a way of standardizing all performance records across beef cattle breeds. This resulted in modern day Expected Progeny Differences (EPDs).

One member noted, "Many of the issues covered lead to new research and research projects to benefit the beef industry as a whole, and attendees look forward to the following BIF Conventions to see the progress of these research projects." After attending this year, I found this to be true. I look forward to next year’s BIF convention to see what exciting new topics are being researched and discovered! The 2018-19 Angus Ambassador will attend this convention next year in Brookings, South Dakota.

April 4, 2018

Blazing a trail to Phoenix with NCBA

There’s not many things I love more than good people and Angus cattle. Fortunately, in my position as the American Angus Ambassador, I’ve been able to travel the country and combine these two passions! I recently had the privilege of attended the National Cattlemen’s Beef Association (NCBA) annual convention in sunny Phoenix, Arizona. I’ll say this, if not for the great people and learning opportunities, go to NCBA convention for the food! (These pictures are not mine but the food there was equally as beautiful and delicious)

The NCBA convention is unique in that it brings cattlemen together from all across the country, representing all breeds and types of operations--all with a common goal of improving the beef industry as a whole. The Cattle Industry Convention is the oldest and largest national convention for the cattle business. The convention and trade show create a unique, fun environment for cattle industry members to come together to network, create policy for the industry and to have some fun! This 3-day event is packed with informative and inspirational speakers, policy meetings and updates, receptions, concerts, rodeos and more. The trade show consists of over 350 booths and exhibitors promoting some of the most cutting-edge products and technologies the industry has to offer. There’s so much that goes on and so many different options of events to attend. This really gives you the opportunity to tailor the experience to your interests.

Next year’s American Angus Ambassador will have the privilege of attending the NCBA convention and trade show which will be held in New Orleans, Louisiana!

Guiding Outstanding Angus Leaders Conference

The American Angus Ambassador has the great opportunity of traveling both nationally and internationally. Most recently, my travels took me to Winnipeg in Manitoba, Canada for the Guiding Outstanding Angus Leaders (GOAL) Conference. This is a 3-day conference is hosted by the Canadian Junior Angus Association and aims to help develop youth involved with the Angus breed. Speakers presented on various topics including finances, succession planning, marketing, embryonic technologies, customer generation and more. There were also several inspirational speakers that presented on the many opportunities available in the beef industry and beyond! This was a unique opportunity to experience some of the similarities and differences between our respective country’s Angus associations. While I did notice some cultural and organizational differences, at the end of the day it was clear that the Canadian Jr. Angus Association has the same goals as our National Jr. Angus Association. Both exist to serve Angus youth and develop tomorrow’s beef industry leaders!

Youth Beef Leaders Seminar at Certified Angus Beef

The 2018 Youth Beef Leaders Seminar was held January 3rd-4th at the Certified Angus Beef Headquarters in Wooster, Ohio. As the American Angus Ambassador, I had the opportunity to attend along with about 25 individuals, primarily college students, from all over the country. There were young representatives from the American Angus Association, National Junior Angus Association, American National Cattlewomen, Certified Angus Beef and the Canadian Junior Angus Association. The 2-day event included a tour of the facilities, informative speakers, a hands-on experience in the meat lab, a quiz bowl and more! We spent the majority of our time in the new Education & Culinary Center.

Speakers presented on a wide variety of topics including an overview of the brand, supply development, added carcass value, brand sales, marketing, and beef advocacy. We learned about the history of the CAB Brand and how far it’s come since its start in 1978. The CAB brand was established to ensure the highest quality eating experience for consumers. There are 10 strict guidelines that must be met for a carcass to qualify as CAB.

  1. Modest or higher marbling
  2. Medium or fine marbling texture
  3. "A" maturity for each, lean and skeletal characteristics
  4. 10 to 16 square inch ribeye area
  5. 1,050 pound hot carcass weight or less
  6. Less than 1 inch fat thickness
  7. Superior muscling (restricts dairy influence)
  8. Practically free of capillary rupture
  9. No dark cutters
  10. No neck hump exceeding 2 inches

In addition to the educational value of the seminar, it was also a great networking opportunity. I had the pleasure of meeting young, passionate beef industry members and the CAB staff that are working to shape the brand.

One major takeaway for me was how prominent the Certified Angus Beef mission statement was throughout the experience. “To increase demand for registered Angus cattle through a specification-based, branded-beef program to identify consistent, high quality beef with superior taste.” With this mission in mind, I’m confident that the Angus breed will continue to lead the way in ensuring the highest quality eating experience for consumers.

Thank you,
Sydni Lienemann

December 15, 2017

Fellow Angus Producers!

Fellow Angus producers, it is my great honor and privilege to serve each and every one of you as the 2018 American Angus Ambassador. My name is Sydni Lienemann and I'm from Princeton, Nebraska—"The Beef State." I am currently a sophomore at the University of Nebraska-Lincoln studying Agricultural Economics and Animal Science with minors in Entrepreneurship and Beef Industry Scholars. In the future, I plan to continue growing and improving my Angus herd alongside my family's and work in the field of Economics while also pursuing entrepreneurial endeavors.

I am a first-generation Angus producer. My family's registered Angus seedstock operation began about 20 years ago with the purchase of 4 cows from the local sale barn. Our herd began as more of a hobby but has since grown to a successful, sustainable operation. I've been involved with the Nebraska and National Junior Angus Associations all my life. I'm so incredibly grateful for the opportunities I've been presented with through these organizations. Most notably, the opportunity to participate in the American Angus Ambassador contest. I decided to apply for a number of reasons. I wanted to serve and give back to the Association that has given me so much throughout the years. I also love to travel and meet people who share my same passion for Angus cattle as well as people with differing backgrounds, perspectives and opinions. That being said, I saw the ambassador position as a perfect fit!

The contest was held in conjunction with the National Angus Convention in Fort Worth, TX. Each of the 5 finalists went through an interview process and gave a 5-8 minute presentation on a relevant topic in the industry followed by 5 minutes of questions from a panel of judges. I presented on the new AngusGS test and Single Step Genetic Evaluation.

In the upcoming year as Ambassador, I look forward to representing the nation's largest beef cattle breed interacting with people from all sectors of the industry. I hope you will enjoy this blog, where I will document my travels throughout this exciting year!

Thank you,
Sydni Lienemann

  • @JrAngusAssoc The first follower is just as important as the leader. Don't be afraid to join the movement. #Leadership #Angus

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