To provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.

To be the leading and most progressive, member-driven, consumer-focused beef organization in the world.

1. Achieve Angus Excellence Through Information
2. Increase Beef Demand With Angus Equity
3. Identify and Implement Relevant Technologies
4. Optimize Resources
5. Create Opportunities

1. Become the leading information and service center, for the beef industry, utilizing the most current communication technology within three years.
2. Achieve 80% Angus-based beef cattle population by 2005.
3. Aggressively evaluate programs that will permit incorporation of DNA technology into the genetic evaluation process within five years.
4. Achieve CAB acceptance rate of 30% by 2007.
5. Triple CAB brand awareness by consumers in five years.
6. Create programs that add value for commercial producers who receive a properly transferred registration certificate.
7. Increase service to the commercial cattle industry by enrolling 1 million head of the commercial cattle herd in the Beef Record Service in five years.
8. Explore non-traditional sources of revenue to support Association programs and pursue growth of the Angus Foundation.
9. Keep the membership informed of outside influences that affect the well being of the Angus industry.
10. Offer new programs and opportunities to maintain continuous growth in junior membership.
11. Coordinate flow of cattle from commercial Angus herds to licensed feedyards.
12. Provide information to 80% of the fed-cattle industry through licensed feedlots and commercial programs within three years.
13. Support and encourage programs for beef safety and source verification.